Splashy New Westfield Mall Of Netherlands Using Big Digital Displays Inside And Out

May 5, 2021 by Dave Haynes

The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of …

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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales

November 15, 2018 by Dave Haynes

Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …

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