Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards

March 22, 2022 by Dave Haynes

This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a …

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Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo

January 11, 2022 by Dave Haynes

There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes …

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Tokyo Olympics Used Projection Mapping In Novel Ways, But The Most Stunning Visual Wasn’t Quite Real

August 9, 2021 by Dave Haynes

If you watched any of the Olympics in Tokyo on broadcast TV or online you would have seen some stunning visual effects. The one …

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Some 600 Panasonic Digital Signage Displays In Tokyo’s Olympic Stadium, But No Ticketholders To See Them

July 30, 2021 by Dave Haynes

The track and field events are now up and literally running at the new National Stadium in Tokyo for the Olympics, allowing viewers to …

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Tokyo Airport Duty-Free Uses LED All The Way Down To Merchandising Counters

July 7, 2021 by Dave Haynes

It’s rare to see a new-build store kitted out with digital displays BEFORE it gets merchandised and opened up, so this is an interesting …

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50-Meter Wide 12K LED Barge Set For Tokyo Oympics Sailing Contests

July 5, 2021 by Dave Haynes

While the content world is still pretty early on the adoption curve for 8K, there is already activity happening and real-world demos of 12K …

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Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station

July 5, 2021 by Dave Haynes

Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku …

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Transparent LEDs And Interactive Walls At Nissan’s Amazing Ginza Experience Center

September 6, 2018 by Dave Haynes

This is really something – the Nissan Crossing experience center in Tokyo’s famed Ginza shopping district. The center has mostly been around since 1963, …

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Tokyo’s Narita Airport Has Video Wall Ode To Toliets, Using Low-Rez LEDs And Fabric Panels

July 31, 2018 by Dave Haynes

https://youtu.be/mmgWUMyrNhI This is something called Luminous Textiles – a Philips product that blends multi-coloured LEDs with fabric panels. I’ve seen stuff a bit like …

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Stunning, All Projection-Mapped Digital Museum Opens In Tokyo

July 20, 2018 by Dave Haynes

This is the stunning new MORI Building Digital Art Museum in Tokyo, a 100,000 sq. ft. digital space that is entirely projection-mapped and hooked …

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Why Did They Do This?

May 30, 2017 by Dave Haynes

A Shenzhen company called Nexnovo sent me pix, tech details and a video about a transparent LED mesh wall on the corner of a …

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Tokyo Lab Pushes Mind-Wobbling Possibilities For Projection Mapping

October 20, 2016 by Dave Haynes

The big problem with projection mapping – apart from high costs and weather – was for quite some the technical challenge of aligning the …

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