ALL DIGITAL SIGNAGE, SOME SNARK
Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement …
Read moreLED Tower That Does Times Square NYE Ball Drop Getting Facelift
The new-ish Levi’s flagship store in Times Square in New York City (lotsa posts lately about NYC and Times Square!) is, at nearly 17,000 square feet, …
Read moreLevi’s Time Square Flagship Uses 1,000+ Sq. Ft. Of LED To Drive In-Store Experience
CNBC has a screamer, clickbait-y headline up about a new NYC Times Square building that, like every other building in Times Square, will be clad …
Read moreAnother Giant LED Board Coming To Times Square, But Not Quite What’s Being Touted
A Long Island, NY man is using donated time on one of the big LED billboards in Times Square to pitch his need for a …
Read moreCancer Survivor Uses Times Square LED Board In Search For Kidney Donor
A couple of industry friends registered for DSE are on email lists for the show that included this one pushed out by Radius Displays, one …
Read moreHong Kong Firm Behind Clusterf*ck Kinetic LED Sign In Times Square Touting Job At DSE Stand
Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is …
Read moreTimes Square LED Boards Use Petition Data To Drive Impeach Trump Campaign
The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of …
Read moreChristie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema
Here’s video from that monster wraparound 8mm LED board that sparked up in Times Square this summer.
Located at 701 7th Avenue (aka 20 Times Square), the wrap-around main screen is 91’4″ high and 186’4″ wide. Manufacturer/integrator SNA Displays says that makes it the largest 8mm outside LED board on the planet.
The NFL will be the anchor tenant in the development.
This beast gets officially lit up Wednesday at 7 PM in Times Square in New York – a wraparound screen corner display that will be …
Read moreGiant Wraparound 8mm LED Board Set To Officially Light Up At 20 Times Square
Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard.
It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in non-metric terms, is approximately a lot. The sign replaces the curvy kinetic LED sculpture that was put in place in 2004.
There’s not a lot of detail out there about the who and what of this, but I did see an indication that Convergent – which like Coke is based in Atlanta – had some sort of role in this job.
The video I saw here sorta kinda shows what’s up, but I sense this is one of those “You have to be there …” things to appreciate the 3D robotic aspect of the board. What I see on the video makes me wonder why the 3D stuff couldn’t be done with clever content, but over time there will be more and better information about the thinking and impact. The flowing blocks is technically slick as hell, but again, I think a lot of that visual effect could be done in the content.
I suppose with ALL the LED signs in that plaza, getting noticed increasingly requires something different in shape, or what it does.This certainly is different.
