Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board

April 10, 2024 by Dave Haynes

If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it …

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Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board

April 9, 2024 by Dave Haynes

Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s …

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Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign

April 5, 2024 by Dave Haynes

You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to …

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Mormon Church Books Domination Campaign Across 27 Times Square LED Screens

December 27, 2023 by Dave Haynes

  Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening …

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UPS Ad Spot Syncs 3D Creative Between Big Times Square Board And Screen On Iconic Brown Panel Truck Below

October 27, 2023 by Dave Haynes

Hat Tip OOH Today for posting on this … The UPS and The UPS Store are marketing their capabilities ahead of the holiday shopping …

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Eccentric Japanese Artist Peers Over Times Square From Vast Marriott LED Board

January 17, 2023 by Dave Haynes

This is an anamorphic illusion spot running on The Billboard That Ate Times Square – the giant LED that is the front face of …

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You Can Now Book 15 Seconds Of Digital Billboard Fame In Times Square – For $40

January 13, 2023 by Dave Haynes

The owner/operators of a new multi-purpose development in NYC’s Times Square are making it possible for people to book 15 second messages on its …

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Those Giant Swinging LED Doors Are Now Installed At Near-Ready Times Square Development (w/video)

December 15, 2022 by Dave Haynes

That big new LED screen going up in Times Square with an integrated performance stage and swing-in stage doors is getting close to completion, …

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NYC Hotel Hosting Billboard That Ate Times Square Now Sports Pair Of 50-Ft LED Walls In Lobby

October 31, 2022 by Dave Haynes

The Marriott Marquis in New York’s tourist mecca of Times Square has one of the larger LED video walls on the planet lining a …

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Target Hits Bullseye With Giant LED Above New Times Square Mini-Store In NYC

May 3, 2022 by Paul Fleuranges

GUEST POST: Paul Fleuranges Attention Target shoppers and digital signage enthusiasts: Target is now in Times Square. In early April, the retailer opened its …

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OOH Industry Vet Reviews State Of Times Square LED Boards, And Gives It A D+

April 22, 2022 by Dave Haynes

Out of home and display industry veteran Alan High periodically sends me an email with his industry impressions, and often his phone camera shots, …

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Clever Creative Gives Iconic Times Square LED Board An Arcade Games Theme

February 1, 2022 by Dave Haynes

Tuning the creative to the display canvas seems like a pretty obvious strategy, but we’ve all seen examples in which of creative running on …

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