Seat-back DOOH Ad Screens Trialed in Madrid’s Taxi Fleet
August 9, 2024 by Dave Haynes
The Spanish digital signage CMS software firm DENEVA has partnered with two other companies to have a run at making a successful digital OOH …
Read more
Data-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK
June 19, 2017 by Dave Haynes
United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab …
Read more
NYC OKs Plan To Kick Taxi Cab Screens To The Curb
October 16, 2015 by Dave Haynes
One of the higher profile digital out of home networks around just got its plug pulled. Screens in the back seats of some 14,000 …
Read more
NBC Selling Other Half Of NYC Taxi Fleet’s Screens
December 20, 2011 by Dave Haynes
A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal …
Read more
ABC media sales takes a Taxi TV ride
December 1, 2011 by Dave Haynes
There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on …
Read moreDesigners re-design Taxi TV; forget that pesky ad thing
August 16, 2010 by Dave Haynes
DOOH research consultant Bill Collins used Twitter to flag a piece from the New York Times on Saturday about the visual mess that is …
Read more