Insteo’s Mobile-Digital Signage Mash-Up Drives Live Event Traffic At NAB

April 19, 2012 by Dave Haynes

The guys at Insteo just wrapped up the National Association of Broadcasters show in Las Vegas, having put together an intriguing mobile-digital screen execution …

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Company Q&A: Silver Curve’s Bryan Crotaz

April 16, 2012 by Dave Haynes

A note came in from the UK technology consultancy Silver Curve about a new hire. Given I’m not sure that many people on this …

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Social TV Is Interesting, But Is It The Answer?

March 23, 2012 by Dave Haynes

There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital …

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Guest Post: Digital Out-Of-Home No More

March 22, 2012 by Jason Kates

An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the …

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Nielsen Forecasts Growth In Experiential Retail

March 22, 2012 by Dave Haynes

Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …

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Canada Telecom Giant Bell Buys Astral Media

March 16, 2012 by Dave Haynes

Media concentration is a big issue in Canada, and it just got bigger as the country’s largest telecommunications company BCE Inc. – which already owns …

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NYC’s Urban Panel Subway Network Wisely Adds Rider Updates

March 16, 2012 by Dave Haynes

This seems like such an obvious thing to be doing that you wonder they’ve not always done it, but the New York MTA, which …

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Nike Raises Bar For Digital Retail In New London Pop-up Store

March 15, 2012 by Dave Haynes

Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The …

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DIRECTV Enters Digital Signage Space, Powered (Not Sold) By RMG Networks

March 2, 2012 by Dave Haynes

DIRECTV, one of the biggest digital TV providers on the planet, has just entered the hyperlocal digital signage business, with an offer that will …

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Remarkably Dumb Digital Shopping Cart In Beta Testing

February 29, 2012 by Dave Haynes

[youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on …

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Hellberg: Get Your Story Right

February 29, 2012 by Pat Hellberg

My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of …

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Start-up Locbit Brings AdSense Approach To Digital OOH Advertising

February 25, 2012 by Dave Haynes

One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I …

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