Insteo’s Mobile-Digital Signage Mash-Up Drives Live Event Traffic At NAB
April 19, 2012 by Dave Haynes
The guys at Insteo just wrapped up the National Association of Broadcasters show in Las Vegas, having put together an intriguing mobile-digital screen execution …
Read moreCompany Q&A: Silver Curve’s Bryan Crotaz
April 16, 2012 by Dave Haynes
A note came in from the UK technology consultancy Silver Curve about a new hire. Given I’m not sure that many people on this …
Read moreSocial TV Is Interesting, But Is It The Answer?
March 23, 2012 by Dave Haynes
There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital …
Read moreGuest Post: Digital Out-Of-Home No More
March 22, 2012 by Jason Kates
An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the …
Read moreNielsen Forecasts Growth In Experiential Retail
March 22, 2012 by Dave Haynes
Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …
Read moreCanada Telecom Giant Bell Buys Astral Media
March 16, 2012 by Dave Haynes
Media concentration is a big issue in Canada, and it just got bigger as the country’s largest telecommunications company BCE Inc. – which already owns …
Read moreNYC’s Urban Panel Subway Network Wisely Adds Rider Updates
March 16, 2012 by Dave Haynes
This seems like such an obvious thing to be doing that you wonder they’ve not always done it, but the New York MTA, which …
Read moreNike Raises Bar For Digital Retail In New London Pop-up Store
March 15, 2012 by Dave Haynes
Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The …
Read moreDIRECTV Enters Digital Signage Space, Powered (Not Sold) By RMG Networks
March 2, 2012 by Dave Haynes
DIRECTV, one of the biggest digital TV providers on the planet, has just entered the hyperlocal digital signage business, with an offer that will …
Read moreRemarkably Dumb Digital Shopping Cart In Beta Testing
February 29, 2012 by Dave Haynes
[youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on …
Read moreHellberg: Get Your Story Right
February 29, 2012 by Pat Hellberg
My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of …
Read moreStart-up Locbit Brings AdSense Approach To Digital OOH Advertising
February 25, 2012 by Dave Haynes
One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I …
Read more