Projects: Sharing A Coke In Times Square

August 19, 2015 by Dave Haynes

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard …

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Projects: Interactive Selfie Booth Welcomes, Informs College Freshmen

December 12, 2014 by Dave Haynes

  This is a smart use of an interactive digital sign, combining the base functionality of an information station with a magnetic, playful piece …

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Social-Focused Digital Signage Start-Up Enplug Gets $2.5 Million Seed Backing

April 18, 2014 by Dave Haynes

LA-based startup digital signage start-up Enplug has done a $2.5 million seed round from what looks to be a broad range of tech investors, the …

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How To Amplify Consumer Engagement By Combining Social & Digital OOH

January 20, 2014 by Paul Vincent

GUEST POST Although the rationale for leveraging social media in a cross channel strategy is obvious to some, it remains less obvious to many …

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Aerva Fires Up Locos Tacos Campaign In Times Square

March 8, 2013 by Dave Haynes

Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times …

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RMG does deals with Groupon, intros NFC play for Digital OOH

April 28, 2011 by Dave Haynes

I’m not so sure I agree with the strategy of releasing a gush of announcements, but the said gush I just got from RMG …

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LocaModa adds more social integration muscle with 4.0 release

February 16, 2011 by Dave Haynes

LocaModa has released version 4.0 of its mobile and social media integration platform for digital signage and Digital OOH companies, featuring a streamlined process …

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