UK’s BigTweet Online And On Digital Screens Termed Big Success

May 28, 2013 by Dave Haynes

The organizers of a media campaign that used social media and digital screens to drive awareness and activity in the UK for International Missing …

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New Aerva-Powered LED Board In Cincy Drives More Than Just Ads

April 17, 2013 by Dave Haynes

News that a software company has renewed a license to drive a big LED board is hardly a big moment, but how the board …

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Insteo Launches Free US Election Social Gadgets

September 11, 2012 by Dave Haynes

The folks at Insteo, down in Long Beach, CA, have put together a nice promotion that provides US network operators with a great free …

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Times Square Interactive Promo Bridges Digital And Social (For A Change)

August 30, 2012 by Dave Haynes

How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …

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Locamoda Tweet Visuals At RNC Convention

August 29, 2012 by Dave Haynes

Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research …

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Aerva Twitter Tool Makes Tweet Stream Safer For Digital Signage Networks

August 1, 2012 by Dave Haynes

Aerva was one of the first digital signage software companies to jump on the Twitter visualization thing, and the company has announced a new …

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Guest Post: Digital Out-Of-Home No More

March 22, 2012 by Jason Kates

An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the …

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Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones

September 14, 2011 by Dave Haynes

If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using …

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LocaModa fires up social media-driven Community Board for Digital OOH networks

June 29, 2011 by Dave Haynes

LocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, …

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Weinfeld signs on with ScreenReach as CSO

May 18, 2011 by Dave Haynes

Another one of the kids leaves home … UK-based social-mobile start-up ScreenReach Interactive is establishing a full-time US presence and has brought David Weinfeld on …

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Putting the social buzz in venues by going big

April 26, 2011 by Dave Haynes

Think about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and …

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LocaModa adds more social integration muscle with 4.0 release

February 16, 2011 by Dave Haynes

LocaModa has released version 4.0 of its mobile and social media integration platform for digital signage and Digital OOH companies, featuring a streamlined process …

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