How Analytics Tools Can Give Digital Signage Networks Superpowers

July 7, 2023 by Dave Haynes

Low-cost sensors and easily shared and integrated data sources are taking much of the guesswork out of on-premises digital signage, making it possible to …

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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales

November 15, 2018 by Dave Haynes

Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …

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YCD Latest Digital Signage Company To Add In-House Shopper Analytics

November 2, 2018 by Dave Haynes

Retail analytics seems to now be a thing in digital signage, many years after companies like Cognovision (Intel bought) and VideoMining popped up and …

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