This is a massive wrap-around digital OOH LED display in Seoul’s Gangnam-gu business district – which has a total surface area of more than 1,600 sq. meters, or roughly the size of four basketball courts. It is 81 by 20 meters.
It is the biggest curved display in Korea, and presumably one of the biggest in the country, period.
The sign just lit after a seven-month build and install phase on the outer wall of something called COEX SM Town. The project was led by Samsung Electronics’ Building Solution Group, though it is not clear from a Display Daily story if the tech used is Samsung-owned PrismView aka Yesco. The surface has about 31,000 10mm LED display modules.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.