DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux

May 6, 2024 by Dave Haynes

If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home …

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Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers

January 12, 2012 by Dave Haynes

If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to …

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Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast

July 13, 2011 by Dave Haynes

The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, …

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Wireless Ronin sales jump, but firm still lost another $2.3M

May 12, 2011 by Dave Haynes

The latest required financial results from Minneapolis-based Wireless Ronin show work they are doing with Chrysler and, by extension, Fiat, as well as more …

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Clear Channel Outdoor building out digital footprint as revenues climb

May 10, 2011 by Dave Haynes

Clear Channel Outdoor’s latest financials show the media giant is continuing to build out its digital footprint in the United States, with 659 displays …

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ABC does media sales deal for 7-11 Digital OOH network

April 6, 2011 by Dave Haynes

From MediaPost: The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales …

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DPAA says sector saw 25% revenue growth in 2010

April 5, 2011 by Dave Haynes

The Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue …

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Follow the money dep't: Outdoor up 9% in US in 2010

March 21, 2011 by Dave Haynes

Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the …

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"Ads per broadcasting hour" as a Digital OOH measure?

March 4, 2011 by Dave Haynes

VisionChina Media is one of China’s largest Digital OOH players, with an ad network that covers 23 cities and includes 137,395 digital displays on buses, …

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Wireless Ronin sales see big jump, but still far from profitable

March 3, 2011 by Dave Haynes

Wireless Ronin‘s new execs had a mountain to climb when they took over at the publicly-listed DS software company in 2009, and to their credit, …

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Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth

December 7, 2010 by Dave Haynes

On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …

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Follow the Money dep't: ZenithOptimedia says global ad spend still growing

December 6, 2010 by Dave Haynes

Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …

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