Project Profile: DSA Crown-winning BBVA Roll-out
November 12, 2012 by Dave Haynes
Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) …
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Project Profile: DSA Crown-winning Mercedes “Visualizer”
November 12, 2012 by Dave Haynes
Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted …
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Project Profile: Windows 8 Launch In UK
November 6, 2012 by Dave Haynes
Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much …
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UK Startup Raises Game On Virtual Fitting Rooms
November 5, 2012 by Dave Haynes
A UK start-up has taken a more sophisticated, less gimmicky spin on the idea of virtual fitting rooms, and it’s the sort of thing …
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Digital Signage At Deli Counter, But Not Like You’re Thinking
October 25, 2012 by Dave Haynes
So screens at the deli counter would not be all that innovative. I’ve seen that a few times. But here – I forgot I …
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Gear: eyevis Joins Transparent LCD Competition With Angled Retail Unit
October 17, 2012 by Dave Haynes
The German firm eyevis has joined the increasingly lengthy list of companies marketing solutions that involve transparent LCDs. The new units have 22 and …
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Sightings: Qdoba Digital Menu Board System
October 17, 2012 by Dave Haynes
The photo doesn’t do it justice, but here’s a digital menu board set-up at a Qdoba Mexican fast food place at Newark’s airport. I …
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Mall Group Takes To Doing Its Own Advertising Pitch
October 10, 2012 by Dave Haynes
We’ve been doing some work with a shopping mall group lately, and paying attention to how commercial property groups approach advertising in their malls. …
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Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores
October 4, 2012 by Dave Haynes
Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores …
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Project Profile: Old World Meets Digital at Burberry’s Regent Street Flagship
September 14, 2012 by Dave Haynes
The storied British apparel brand Burberry has opened a new flagship store in London that puts digital front and center in a blend of …
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Project Profile: Wawa Rolls Out Screen Network Across Its 600 Stores
September 12, 2012 by Dave Haynes
The guys up the street from me at ADFLOW Networks (what, by the way, is this industry trend towards ALL CAPS?) sent me an …
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Project Profile: Bloomingdales Testing Augmented Reality Virtual Dressing Rooms
September 10, 2012 by Dave Haynes
US fashion retailer Bloomingdales is in the middle of a limited term test of an augmented reality/interactive screen application that lets people virtually try …
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