UK Retail Research Suggest C-Stores Have Far Higher Retail Media Impacts Than Larger Supermarkets
February 25, 2025 by Dave Haynes
New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger …
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Company At Center Of Messy Walgreens Digital Chiller Deal Now Calling Itself CoolerX, And Touting (Of Course) AI
January 24, 2025 by Dave Haynes
A couple of US business publications have had stories up in recent days looking at the mess that has become the attempt to turn …
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NRF, STRATACACHE Hoping To Draw As Many As 1,000 For Retail Media Conference This Weekend
January 7, 2025 by Dave Haynes
STRATACACHE is again working with the National Retail Federation on a full education day on retail media networks ahead of the organization’s annual retail …
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Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers
July 31, 2024 by Dave Haynes
The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and …
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Retail Screen Operator DART Innovation Acquired By Marketing Experience Giant Quad
February 7, 2024 by Dave Haynes
The guys behind little DART Innovation in North Carolina have realized a nice little exit from the business, being acquired by a firm that …
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Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens
November 22, 2023 by Dave Haynes
Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. …
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Chart: Who Is The Biggest Of Them All In DOOH & Retail Media?
February 17, 2023 by Dave Haynes
Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published …
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Digital Signage Part Of Microsoft’s Expanding Omnichannel Platform For Retail
January 12, 2023 by Dave Haynes
Did Microsoft just get into retail digital signage? It looks like it, though only kinda sorta – via a new service called PromoteIQ In-Store, …
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