How To Make In-Store Retail Media Responsive To Consumer Moments

May 22, 2024 by Ron Levac

Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on …

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Retail Media Networks Are About A Lot More Than Just Eyeballs

May 21, 2024 by Dave Haynes

If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and …

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In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028

May 20, 2024 by Dave Haynes

The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media …

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7-Eleven Japan Rolling Computer Vision-Informed Retail Media Network Across 500 Stores

May 3, 2024 by Dave Haynes

The Japanese wing of convenience store giant 7-Eleven is rolling out what looks and sounds like a retail media network in 500 locations around …

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US Grocer Save Mart’s Retail Media Network Starts Testing Impacts Of In-Aisle Screens

May 1, 2024 by Dave Haynes

The volume of announcements lately about retailers launching their own media networks is staggering, as is the diversity of operators. I just saw a …

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Scala Gets Healthy Crowd For Its Retail Media Networks Day In London

April 23, 2024 by Dave Haynes

It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail …

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Scala Staging Retail Media Networks Conference Ahead Of Next Week’s Retail Tech Show In London

April 17, 2024 by Dave Haynes

STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail …

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New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers

February 27, 2024 by Dave Haynes

I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do …

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LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery

February 27, 2024 by Dave Haynes

Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for …

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What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot

February 22, 2024 by Dave Haynes

News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail …

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PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks

January 18, 2024 by Dave Haynes

I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what …

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First NRF Retail Media Networks Conference Draws NYC Weekend Crowd Of 400+

January 15, 2024 by Dave Haynes

There has been a hell of a lot of hype and discussion around retail media networks, but also quite a bit of skepticism about …

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