Physical Stores Next Big Canvas For Media: Acosta Group Research
September 27, 2024 by Dave Haynes
While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail …
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IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media
September 23, 2024 by Dave Haynes
As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some …
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STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint
June 4, 2024 by Dave Haynes
STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in …
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PRN Expands Retail Media Networks Activities To Europe
May 23, 2024 by Dave Haynes
PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has …
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US Grocer Hy-Vee To Use Samsung’s VXT And Retail Ads Solution Across 10,000+ Screens
October 12, 2023 by Dave Haynes
Samsung has announced a big commercial win for its increasingly integrated digital signage solution, providing smart displays, CMS software AND in-store ad sales and …
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New E-Book Aimed At Opportunity, Challenges Of Running In-Store Display Side Of Retail Media Networks
August 8, 2023 by Dave Haynes
There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the …
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