Market researchers looking for digital signage opinions in NYC next week
September 4, 2010 by Dave Haynes
With the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus …
Read moreThis Stuff Works Dep't: Purchase intent almost triples off DOOH campaign
August 27, 2010 by Dave Haynes
Spotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the …
Read moreSuspicions confirmed: you're not getting the bandwidth you pay for
August 18, 2010 by Dave Haynes
This will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, …
Read moreAdcentricity paints darker picture of DOOH spend from Q2
August 11, 2010 by Dave Haynes
I tend to run into Jeff Atley after hours at trade shows, after we’ve both had a few pops and are not all that …
Read moreNew research shows shopping habits changing
August 4, 2010 by Dave Haynes
A new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a …
Read moreAnd the point of this is … is … umm …
July 29, 2010 by Dave Haynes
Akihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including …
Read moreKPMG report suggests consumer privacy concerns easing
July 23, 2010 by Dave Haynes
The monster professional services firm KPMG released a pile of research this week on privacy and digital security, with the common thread being an …
Read moreEnough with the Minority Report references …
July 20, 2010 by Dave Haynes
I have been thinking about a digital signage drinking game in which every time I read a story about face counting technology that mentions …
Read moreAgency giant forecasts global ad spend uptick for 2010 and beyond
July 19, 2010 by Dave Haynes
Agency giant Zenith Optimedia‘s latest ad spend forecasts a modest growth in globally, with the big US market on the lethargic side and Canada …
Read moreIAB's new QA guidelines instructive for DOOH sector
June 29, 2010 by Dave Haynes
For those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is …
Read moreDay One – Strategy Institute
June 8, 2010 by Dave Haynes
First some whining. Lordy it is hot here. With that out of the way, I can tell you about Day One at the Strategy …
Read moreGuest Post: It's about the data
June 7, 2010 by Raji Kalra
GUEST POST There are probably more than 60 digital out of home ad networks in Canada, and the numbers keep growing. I’ve been involved …
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