Out Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
Read moreLatest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers
January 12, 2012 by Dave Haynes
If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to …
Read moreQR Codes Still A Mystery To Most, Even Those Who Do Scan
January 5, 2012 by Dave Haynes
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As …
Read moreE-paper display now supports full video and color
December 19, 2011 by Dave Haynes
[youtube id=”G7SUv9Jd490″ width=”600″ height=”350″] We’re starting to see digital merchandising products come on the market that can last a full retail day on a …
Read moreUnited Nations agency worried about digital signage standards. No, really …
December 1, 2011 by Dave Haynes
When I saw a news release from the International Telecommunications Union wringing its hands about the need for interoperability in digital signage, my natural …
Read moreCell phone consumer tracking at US malls shut down
November 30, 2011 by Dave Haynes
There was a substantial fuss stirred up last week with word that a couple of shopping malls in the US (the Promenade Temecula in …
Read moreCanada’s COMB releases new OOH planning toolset for agencies
November 29, 2011 by Dave Haynes
The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home …
Read morerAVe: Pro flat panel display market up 29% this year, says new report
November 7, 2011 by rAVe Publications
Year on year growth in the professional flat panel display sector is at nearly 29 per cent, according to new research from Futuresource Consulting. …
Read moreHP’s new Photon Engine to paint giant 3D surfaces
November 7, 2011 by Dave Haynes
HP Labs, the computing giant’s central research arm, has announced a new product that allows vivid 3D images to be painted on what it …
Read moreOne billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
Read moreLatest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
Read moreNielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
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