Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
April 25, 2012 by Dave Haynes
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last …
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Global Digital OOH Spend Growing at 19.2% Clip
April 23, 2012 by Dave Haynes
PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market …
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Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer
April 19, 2012 by Dave Haynes
Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of …
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COMB Adds Data Tools For Canadian OOH Planners And Sellers
April 19, 2012 by Dave Haynes
The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers …
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Follow The Money Dep’t: Global Ad Spend Up 7.3%
April 9, 2012 by Dave Haynes
Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …
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Nielsen: Smartphone Penetration In US Crosses 50% Barrier
March 29, 2012 by Dave Haynes
At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen …
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Nielsen Forecasts Growth In Experiential Retail
March 22, 2012 by Dave Haynes
Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …
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Follow The Money Dep’t: Local Media Digital Spend Strong And Growing
March 22, 2012 by Dave Haynes
The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through …
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Research: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
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Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
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New Research: Smartphone Activity In Retail, And What That Means For Digital Signage
February 22, 2012 by Dave Haynes
Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies …
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DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH
February 8, 2012 by Dave Haynes
One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who …
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