Research: CBS Europe Study Suggests OOH Best Trigger For Interactive
March 26, 2013 by Dave Haynes
[highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released …
Read moreResearch: 60% Of Us Are Showrooming
March 14, 2013 by Dave Haynes
AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very …
Read moreFollow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012
March 5, 2013 by Dave Haynes
OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …
Read moreDot2Dot Adds Segmentation Targeting To Ad Manager
February 14, 2013 by Dave Haynes
Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of …
Read moreRetail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs
February 12, 2013 by Dave Haynes
The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use …
Read morePRI Industry Sentiment Index Ticks Up Big In Q3
December 20, 2012 by Dave Haynes
The Platt Retail Institute’s quarterly North American Digital Signage Index saw 15.5% jump in third quarter, and was the first positive shift thsi year. …
Read morePosterscope CSO: OOH Measurement Still In Dark Ages
December 5, 2012 by Dave Haynes
One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …
Read moreFinding The Store No. 1 Mobile Activity For Shoppers
December 4, 2012 by Dave Haynes
If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of …
Read moreOAAA: Out Of Home Ad Spend Up 4.4% in Q3
November 29, 2012 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same …
Read moreLight Version Of Intel’s Video Analytics Platform Now Free
November 20, 2012 by Dave Haynes
Intel has tweaked the offer for its video analytics technology (aka face pattern detection/counting) by making a version of free to use, and not …
Read moreThe Mannequins Are Watching You Watching Them
November 20, 2012 by Dave Haynes
When we think of anonymous video analytics in retail, we tend to think about products like Intel’s AIM Suite being integrated as software and …
Read morePinch Smart Devices For Free-Form Video Clusters
November 2, 2012 by Dave Haynes
I haven’t worked out in my head how this could apply to digital signage, but new software developed by researchers at the Tokyo University of …
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