Research: CBS Europe Study Suggests OOH Best Trigger For Interactive

March 26, 2013 by Dave Haynes

[highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released …

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Research: 60% Of Us Are Showrooming

March 14, 2013 by Dave Haynes

AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very …

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Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012

March 5, 2013 by Dave Haynes

OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …

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Dot2Dot Adds Segmentation Targeting To Ad Manager

February 14, 2013 by Dave Haynes

Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of   …

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Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs

February 12, 2013 by Dave Haynes

The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use …

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PRI Industry Sentiment Index Ticks Up Big In Q3

December 20, 2012 by Dave Haynes

The Platt Retail Institute’s quarterly North American Digital Signage Index saw 15.5% jump in third quarter, and was the first positive shift thsi year. …

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Posterscope CSO: OOH Measurement Still In Dark Ages

December 5, 2012 by Dave Haynes

One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …

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Finding The Store No. 1 Mobile Activity For Shoppers

December 4, 2012 by Dave Haynes

If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of …

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OAAA: Out Of Home Ad Spend Up 4.4% in Q3

November 29, 2012 by Dave Haynes

The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same …

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Light Version Of Intel’s Video Analytics Platform Now Free

November 20, 2012 by Dave Haynes

Intel has tweaked the offer for its video analytics technology  (aka face pattern detection/counting) by making a version of free to use, and not …

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The Mannequins Are Watching You Watching Them

November 20, 2012 by Dave Haynes

When we think of anonymous video analytics in retail, we tend to think about products like Intel’s AIM Suite being integrated as software and …

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Pinch Smart Devices For Free-Form Video Clusters

November 2, 2012 by Dave Haynes

I haven’t worked out in my head how this could apply to digital signage, but new software developed by researchers at the Tokyo University of …

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