Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape
August 4, 2022 by Dave Haynes
The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a …
Read moreBroadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys
July 19, 2022 by Dave Haynes
Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing …
Read moreThree Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads
June 1, 2022 by Dave Haynes
A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign …
Read moreBroadsign, DOOHX Partner On New Online Courses Intended To Demystify The Very Mystifying World Of Digital Out Of Home
October 7, 2021 by Dave Haynes
Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep …
Read moreVistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion
July 12, 2021 by Dave Haynes
The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B …
Read moreCaptivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP
February 16, 2021 by Dave Haynes
One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and …
Read moreCineplex Puts Shopping Mall DOOH Network On 40+ Programmatic Platforms
January 6, 2021 by Dave Haynes
The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available …
Read moreHivestack Gets $10M Infusion From Quebec Gov’t Investment Wing
August 11, 2020 by Dave Haynes
Read moreDSE 2020 Booth Preview: Adomni Showing How DOOH Networks Can Max Out Sold Inventory
February 24, 2020 by Dave Haynes
DSE Booth Preview: Adomni, Booths 1118, M1 Why do people going to DSE need to put your company on their Must See list of …
Read moreBroadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
November 5, 2019 by Dave Haynes
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the …
Read moreSingle DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once
May 27, 2019 by Dave Haynes
Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A …
Read moreGlobal OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform
June 13, 2018 by Dave Haynes
Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit …
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