Vistar Media Adds Design Services To Overall Programmatic DOOH Offer

June 7, 2023 by Dave Haynes

NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not …

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Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration

June 2, 2023 by Dave Haynes

Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital …

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DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger”

May 26, 2023 by Dave Haynes

The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with …

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Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators

May 16, 2023 by Dave Haynes

DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated …

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Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners

May 12, 2023 by Dave Haynes

Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms …

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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media

May 10, 2023 by Dave Haynes

Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …

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Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies

March 22, 2023 by Dave Haynes

A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their …

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Do Media Owners Need To Go All-In On Programmatic DOOH?

March 14, 2023 by Ben Abbatiello

Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can …

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Adomni’s Spin-Out DIY Ad Platform Shoutable Lets People Book DOOH Billboards For $40 A Spot

January 5, 2023 by Dave Haynes

Las Vegas DOOH adtech company Adomni is using the giant CES, which attracts hordes of tech trade press around this time each year, to …

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Amazon Launches “Digital Signage Ads” Programmatic Solution For Its Fresh Bricks And Mortar Stores

October 27, 2022 by Dave Haynes

Amazon has confirmed it is now kinda sorta doing digital signage – albeit in its own stores. The online retail Godzilla has formally introduced …

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Samsung Expanding Its Programmatic Ads Platform To Include Digital OOH Screens

August 23, 2022 by Dave Haynes

Samsung is getting directly into the Digital Out Of Home space as more than just a major supplier of commercial display hardware – bringing …

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Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape

August 4, 2022 by Dave Haynes

The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a …

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