Transparent Shop Window LEDs Drive Brand, Foot Traffic At San Francisco Levi’s Flagship

The flagship Levi Strauss & Co. store at Market and 4th Street in San Francisco is using a nice pair of transparent LED screens in the big shop windows to drive the brand and pull people inside.

The shop windows are running video pieces  using Reflect’s CMS and two FLEXClear transparent LED video displays from PixelFLEX.

“Levi’s has been a client of ours for many years dating back to about 2013,” says Brandie Perkins, Senior Account Manager, Reflect, in a press release. “As a forerunner in the jean industry, they haven’t always played a lot in the digital space, but for their San Francisco Market Street location, they really wanted to make a statement and connect with their customers. Having seen the possibilities of a transparent LED video display at a tradeshow, they asked us if we could implement the technology into their retail design, so we reached out to PixelFLEX about the FLEXClear LED video.”

The screens are 65-75% transparent, so natural light still comes into the store.

“They wanted to install a big experience and attract consumer attention without impeding the natural light that comes into the store,” adds Perkins.  “With the way the store is physically laid out, the natural light is essential to the space, so they loved the idea of being able to put in a transparent LED display. This way they could still get light into the store without blocking any sightlines, and still make an impactful statement through the content on the screen.”

Levi’s has been in the store for five years, so the screens are a retrofit.

“As far as mounting goes, the design was quite ideal,” says Perkins. “After removing the old tracks lights which were used to light mannequins in the windows, we installed two separate FLEXClear LED video displays, one in each front window, that each included 30 total tiles. They are mounted to a rod hanging from the ceiling, and we are using our ReflectView CMS to push the content we create to the displays. We use a lot of videos and motion graphics, and take advantage of having an unlimited edge on the screens where we can simply display something like the Levi’s logo, and then everywhere else the LED’s are black allowing customers to see into the store.”

I’m a big fan of this sort of tech in windows and even used atop building cladding. You get the visual impact without introducing solid walls in windows that create caverns inside, and they don’t have weight or footprint of solid outdoor displays. You take a bit of a haircut in terms of clarity for up close viewers – because the pixel pitch tends not to be all that narrow – but as you can see from the videos, it looks pretty good from the street.

Big Curving LED Welcomes Visitors To Stanford’s New House Of Champions

This is the new Home of Champions hall of fame-ish center at Stanford University – an old basketball gymnasium in the athletic department’s building on campus that is now a central showcase for the school’s sports teams and individual athletes.

Opened to the public in September 2017, the museum now houses over 40 displays celebrating the school’s sports history. A focal point of the facility is a big, curving LED wall put in by Nashville-based experiential design and consulting firm Advent, using PixelFlex’s 3.9mm FLEXLite LED system. PixelFlex is also based in Nashville.

“When first speaking with the University about the new Home of Champions, they really wanted the space to be a centralized showcase for Stanford Athletics, and to be an instigator for their brand highlighting what makes them truly unique,” says Drew Bryant, Design Principal, Advent, in a case study. “Originally, the space was a basketball gym located in the middle of an office building that housed the Athletic offices, so they asked us to completely re-imagine what the space could be. Since this is a program that is continuing to evolve with multiple successful teams, we knew we needed to give them the flexibility to showcase their story in a relevant and dynamic environment.”

The display uses a combination of video highlights, accolades and an historical timeline, working off templates developed by Advent.  “It’s a very rich and diverse LED display that binds all the static and physical elements of the space together into one dynamic focal point,” says Downie. “The football coach can come in and show football content, the cross-country coach can show cross-country content, and then they can create messages for the public, students, or donors. It really achieves all the elements we were looking for today, but then it also allows us to keep the space fresh for future generations of Stanford athletes and fans.”

As the video shows, there are a bunch of interactive screens around the facility, including a nice touch that allows any athlete who has ever played for Stanford – from Tiger Woods down to somebody who was maybe a reserve on the fencing team – to look themselves up.