DSF Europe New Name And Focus Of What Was OVAB Europe

February 10, 2016 by Dave Haynes

The Digital Signage Federation (DSF) has done up a partnership that sees the organization formerly known as OVAB Europe instead being called Prince. Sorry, instead to …

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OVAB's first Middle East meeting this week

April 11, 2011 by Dave Haynes

OVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. …

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OVAB expands to Middle East

January 17, 2011 by Dave Haynes

This was hinted at a few weeks ago, but is now official – OVAB Europe has extended its reach into the Middle East region …

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Middle East offshoot of OVAB in works

November 3, 2010 by Dave Haynes

An offshoot of OVAB tailored to the Middle East and North African DOOH sectors is in the works, driven by Abu Dhabi Media Digital …

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DS Today: DPAA developing creative guidelines, planning tool

October 18, 2010 by Dave Haynes

The Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La …

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DPAA's new prez now official-ish: Susan Danaher

September 7, 2010 by Dave Haynes

This has not been confirmed but DailyDOOH spoke to Susan Danaher in her new office at the Digital Place-Based Advertising Association offices today. She …

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Is DP supplanting DOOH in running battle of what to call this ad stuff?

July 9, 2010 by Dave Haynes

This goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you …

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DPAA has new website up, but org not getting much attention

June 25, 2010 by Dave Haynes

An interesting thing happens when you search Google for recent news, blog posts and tweets about the Digital Place-Based Advertising Association. Nothing happens. NOTHING. …

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DSF says it is up past 200 members now; announces board leadership

March 29, 2010 by Dave Haynes

I have my doubts that membership counts are all that telling until real money is being dropped, but nonetheless some 200 companies and individuals …

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OVAB becomes DPAA: What to make of it

March 24, 2010 by Dave Haynes

So, what to make of news that the Out-of-home Video Advertising Bureau is now the Digital Place-Based Advertising Association? OVAB, which was easy to …

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DPAA (OVAB) Guidelines for Dummies

March 9, 2010 by Dave Haynes

To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …

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Center for Democracy & Technology releases new report on privacy and DOOH; skips alarmist nonsense

March 2, 2010 by Dave Haynes

The Washington, DC-based Center for Democracy & Technology released a new report this week on consumer privacy and the digital signage industry, called Building the …

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