DSF Europe New Name And Focus Of What Was OVAB Europe
February 10, 2016 by Dave Haynes
The Digital Signage Federation (DSF) has done up a partnership that sees the organization formerly known as OVAB Europe instead being called Prince. Sorry, instead to …
Read moreOVAB's first Middle East meeting this week
April 11, 2011 by Dave Haynes
OVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. …
Read moreOVAB expands to Middle East
January 17, 2011 by Dave Haynes
This was hinted at a few weeks ago, but is now official – OVAB Europe has extended its reach into the Middle East region …
Read moreMiddle East offshoot of OVAB in works
November 3, 2010 by Dave Haynes
An offshoot of OVAB tailored to the Middle East and North African DOOH sectors is in the works, driven by Abu Dhabi Media Digital …
Read moreDS Today: DPAA developing creative guidelines, planning tool
October 18, 2010 by Dave Haynes
The Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La …
Read moreDPAA's new prez now official-ish: Susan Danaher
September 7, 2010 by Dave Haynes
This has not been confirmed but DailyDOOH spoke to Susan Danaher in her new office at the Digital Place-Based Advertising Association offices today. She …
Read moreIs DP supplanting DOOH in running battle of what to call this ad stuff?
July 9, 2010 by Dave Haynes
This goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you …
Read moreDPAA has new website up, but org not getting much attention
June 25, 2010 by Dave Haynes
An interesting thing happens when you search Google for recent news, blog posts and tweets about the Digital Place-Based Advertising Association. Nothing happens. NOTHING. …
Read moreDSF says it is up past 200 members now; announces board leadership
March 29, 2010 by Dave Haynes
I have my doubts that membership counts are all that telling until real money is being dropped, but nonetheless some 200 companies and individuals …
Read moreOVAB becomes DPAA: What to make of it
March 24, 2010 by Dave Haynes
So, what to make of news that the Out-of-home Video Advertising Bureau is now the Digital Place-Based Advertising Association? OVAB, which was easy to …
Read moreDPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
Read more
Center for Democracy & Technology releases new report on privacy and DOOH; skips alarmist nonsense
March 2, 2010 by Dave Haynes
The Washington, DC-based Center for Democracy & Technology released a new report this week on consumer privacy and the digital signage industry, called Building the …
Read more