DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research

November 25, 2020 by Dave Haynes

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Canadian Traffic Data Halved By COVID-19, But Starting To Come Back Slightly

May 7, 2020 by Dave Haynes

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Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment

January 2, 2020 by Dave Haynes

A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the …

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JC Decaux Acquires CEMUSA in 80M Euro Deal

March 17, 2014 by Dave Haynes

The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux …

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Eye Amplifies Mobile OOH-Mobile Offer

July 10, 2012 by Dave Haynes

The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing …

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Quebecor Gets On The OOH Bus

June 22, 2012 by Dave Haynes

A client asked me to sit in with them on a meeting yesterday with Agence QMI, a company completely unfamiliar to me, except that …

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UK NFC Trial Shows 78% Positive Impact

May 25, 2012 by Dave Haynes

I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …

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Ayuda Adds Zest To OOH Ad System Offer

April 30, 2012 by Dave Haynes

The orange-mad folks at Montreal-based Ayuda have launched a new service called Zest, timed for the start of the TAB/OAAA OOH Media Conference this …

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COMB Adds Data Tools For Canadian OOH Planners And Sellers

April 19, 2012 by Dave Haynes

The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers …

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Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe

March 26, 2012 by Dave Haynes

CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …

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Canada’s Astral Adds NFC To OOH Capabilities

March 14, 2012 by Dave Haynes

Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture …

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Canada’s COMB releases new OOH planning toolset for agencies

November 29, 2011 by Dave Haynes

The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home …

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