Expanded, Enhanced Poster And Screen Network In London Underground Promoted As Greatest Show Under Earth
May 5, 2025 by Dave Haynes
The out of home media company that has an eight-year ad contract with Transport for London (TfL) says an expanded and digitally upgraded network in …
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Digital Growth Drives Out-of-Home Ad Revenue to Historic $9.1 Billion: OAAA
March 7, 2025 by Dave Haynes
The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year …
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World Out of Home Organization Partners With Japanese OOH Industry For First Media Conference In That Country
January 21, 2025 by Dave Haynes
The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day …
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Clear Channel Continues EU Exit, Selling Europe North Business To Hamburg’s Bauer Media Group
January 9, 2025 by Dave Haynes
The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company …
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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems
September 16, 2024 by Dave Haynes
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners …
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Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform
September 10, 2024 by Dave Haynes
The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …
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DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC
August 14, 2024 by Dave Haynes
Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of …
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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO
June 7, 2024 by Dave Haynes
Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …
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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others
May 17, 2024 by Dave Haynes
The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …
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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA
May 17, 2024 by Dave Haynes
The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …
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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions
May 1, 2024 by Dave Haynes
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …
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New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments
February 28, 2024 by Dave Haynes
The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …
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