World Out of Home Organization Partners With Japanese OOH Industry For First Media Conference In That Country

January 21, 2025 by Dave Haynes

The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day …

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Clear Channel Continues EU Exit, Selling Europe North Business To Hamburg’s Bauer Media Group

January 9, 2025 by Dave Haynes

The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company …

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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems

September 16, 2024 by Dave Haynes

The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners …

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Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform

September 10, 2024 by Dave Haynes

The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …

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DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC

August 14, 2024 by Dave Haynes

Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of …

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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO

June 7, 2024 by Dave Haynes

Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …

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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others

May 17, 2024 by Dave Haynes

The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …

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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA

May 17, 2024 by Dave Haynes

The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …

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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions

May 1, 2024 by Dave Haynes

The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …

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New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments

February 28, 2024 by Dave Haynes

The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …

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OOH Gets Top Overall Performance From Media Pros: Research

December 20, 2023 by Dave Haynes

Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets …

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Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report

December 19, 2023 by Dave Haynes

Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling …

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