Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO

June 7, 2024 by Dave Haynes

Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …

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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others

May 17, 2024 by Dave Haynes

The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …

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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA

May 17, 2024 by Dave Haynes

The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …

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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions

May 1, 2024 by Dave Haynes

The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …

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New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments

February 28, 2024 by Dave Haynes

The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …

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OOH Gets Top Overall Performance From Media Pros: Research

December 20, 2023 by Dave Haynes

Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets …

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Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report

December 19, 2023 by Dave Haynes

Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling …

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UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure

November 14, 2023 by Dave Haynes

The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that …

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OUTFRONT Exiting Great White North, Selling OOH/DOOH Business To Canada’s Bell Media

October 26, 2023 by Dave Haynes

On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media …

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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones

August 18, 2023 by Dave Haynes

This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor …

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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era

August 3, 2023 by Dave Haynes

You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …

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Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory

June 6, 2023 by Dave Haynes

It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static …

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