Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan

February 29, 2024 by Dave Haynes

I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving …

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Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens

September 7, 2023 by Dave Haynes

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …

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London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures

August 21, 2023 by Dave Haynes

A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively …

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Arcade Gaming Classic Space Invaders Sees Revival On Big DOOH Screens Across Europe

July 19, 2023 by Dave Haynes

Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game SPACE …

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Digital Signage Summit Europe Impressions: Day 2

July 6, 2023 by Dave Haynes

Digital Signage Summit Europe wrapped up today in Munich and I can very honestly say I thought it was great. Very well run. Great …

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Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences

May 24, 2023 by Dave Haynes

A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network …

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Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech

March 31, 2023 by Dave Haynes

UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad …

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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns

March 23, 2023 by Dave Haynes

The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …

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Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative

December 9, 2022 by Dave Haynes

This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these …

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Weiners, Peckers And Pistols Show Up On UK Digital Boards When Lots Of Men Rolling By

July 14, 2022 by Dave Haynes

I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which …

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Ocean Outdoor Agrees To Takeover By Largest Current Shareholder

May 5, 2022 by Dave Haynes

The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to …

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UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots

August 10, 2021 by Dave Haynes

The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major …

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