Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan
February 29, 2024 by Dave Haynes
I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving …
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Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens
September 7, 2023 by Dave Haynes
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …
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London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures
August 21, 2023 by Dave Haynes
A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively …
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Arcade Gaming Classic Space Invaders Sees Revival On Big DOOH Screens Across Europe
July 19, 2023 by Dave Haynes
Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game SPACE …
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Digital Signage Summit Europe Impressions: Day 2
July 6, 2023 by Dave Haynes
Digital Signage Summit Europe wrapped up today in Munich and I can very honestly say I thought it was great. Very well run. Great …
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Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences
May 24, 2023 by Dave Haynes
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network …
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Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech
March 31, 2023 by Dave Haynes
UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad …
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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative
December 9, 2022 by Dave Haynes
This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these …
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Weiners, Peckers And Pistols Show Up On UK Digital Boards When Lots Of Men Rolling By
July 14, 2022 by Dave Haynes
I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which …
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Ocean Outdoor Agrees To Takeover By Largest Current Shareholder
May 5, 2022 by Dave Haynes
The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to …
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UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots
August 10, 2021 by Dave Haynes
The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major …
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