Digital Growth Drives Out-of-Home Ad Revenue to Historic $9.1 Billion: OAAA
March 7, 2025 by Dave Haynes
The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year …
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OOH Ad Spend In US Up 4.6% For 2024: OAAA
November 25, 2024 by Dave Haynes
Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of …
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OAAA’s Anna Bager Explains Why Digital OOH Is Seeing Such Rapid Growth
October 2, 2024 by Dave Haynes
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest …
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OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content”
August 23, 2024 by Dave Haynes
This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written …
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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA
May 17, 2024 by Dave Haynes
The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …
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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions
May 1, 2024 by Dave Haynes
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …
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Lamar Holds Biggest OOH Market Share Among US Media Companies: Research
July 14, 2022 by Dave Haynes
The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest …
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Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like)
April 13, 2022 by Dave Haynes
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the …
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OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic
April 11, 2022 by Dave Haynes
New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of …
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Questex Partners With SEGD, OAAA And DPAA For Rebooted DSE’s Conference Efforts
December 1, 2021 by Dave Haynes
The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry …
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Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data
September 2, 2021 by Dave Haynes
Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was …
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Digital Leading Best OOH Media Growth In US In 12 Years
August 22, 2019 by Dave Haynes
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …
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