LED-Driven Silhouettes Drive Experience At New Nike Store In Antwerp

May 15, 2023 by Dave Haynes

Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike …

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London’s Decaying Battersea Power Station Brought Back To Life As Mixed-Use Development

October 24, 2022 by Dave Haynes

The old Battersea Power Station – a huge coal-powered electric generation station along the Thames in London – has been revived after decades of …

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Beijing Pop-Up For Nike Uses Hall Of Mirrors To Amplify Cluster Of Screens

August 12, 2022 by Dave Haynes

This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a …

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Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards

March 22, 2022 by Dave Haynes

This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a …

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Nike Shanghai Flagship Uses Four-Storey LED Tower And LED Floors For Lebron Skills Challenge

October 29, 2021 by Dave Haynes

This is an interesting blend of semi-transparent LED mesh video walls, LED floor tiles, sensors and real-time visualized data used to create an interactive …

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New Nike Flagship In Toronto’s Yorkdale Mall Uses Massive LED Feature Wall

September 9, 2021 by Dave Haynes

This is a recently opened Nike store at Toronto’s lux-oriented Yorkdale mall, a cavernous two-level space that includes a very large LED feature wall …

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LED Becomes The Walls In Nike’s Dubai Mall Store

April 12, 2021 by Dave Haynes

This is a great example of the whole notion of how direct view LED can be something added to a store design, or in …

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Has The NYC Nike House Of Innovation Done A Tech Reset After Only A Year?

December 17, 2019 by Dave Haynes

Back in January, when I was in NYC for the NRF retail tech show, I went with a friend to the Nike House Of …

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Nike’s House Of Innovation In NYC Great On Experience, Terrible On Screens

January 16, 2019 by Dave Haynes

When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to …

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Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC

November 19, 2018 by Dave Haynes

Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth …

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16:9 Projects Podcast: True Customer Experience At Toronto’s Air Jordan Store

February 9, 2018 by Dave Haynes

The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true …

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Toronto’s New Air Jordan Store Includes Projections, Fine Pitch Interactive LED Walls

October 11, 2017 by Dave Haynes

This is the new Air Jordan location on Toronto’s Yonge Street – a three-level retail space that uses fine-pitch LED video walls and window …

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