Nike Paris Flagship Uses LED Rotors In Glass Cylinders To Promo New Air Max Sneakers
July 22, 2024 by Dave Haynes
Athletic wear brands with their own stores, and retail chains that focus on athletic shoes and apparel, tend to go way over the top …
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Iconic Centre Pompidou Facade In Paris Converted To Giant Nike Video Promo During Upcoming Olympics
July 15, 2024 by Dave Haynes
The industrial-looking Centre Pompidou visual arts center and museum in Paris is getting a digital facade during the upcoming Olympics – part of an …
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Big Nike Stores In Europe Use Gesture-Sensing LED Walls To Market High-Tech Apparel Line
June 18, 2024 by Dave Haynes
Nike is using big interactive LED display walls, gesture sensing cameras and interactive software to market its Dri-Fit apparel at three of its big-city, …
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LED-Driven Silhouettes Drive Experience At New Nike Store In Antwerp
May 15, 2023 by Dave Haynes
Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike …
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London’s Decaying Battersea Power Station Brought Back To Life As Mixed-Use Development
October 24, 2022 by Dave Haynes
The old Battersea Power Station – a huge coal-powered electric generation station along the Thames in London – has been revived after decades of …
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Beijing Pop-Up For Nike Uses Hall Of Mirrors To Amplify Cluster Of Screens
August 12, 2022 by Dave Haynes
This project came and went three years ago, but I just stumbled on it now – and it is kind of amazing … a …
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Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards
March 22, 2022 by Dave Haynes
This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a …
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Nike Shanghai Flagship Uses Four-Storey LED Tower And LED Floors For Lebron Skills Challenge
October 29, 2021 by Dave Haynes
This is an interesting blend of semi-transparent LED mesh video walls, LED floor tiles, sensors and real-time visualized data used to create an interactive …
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New Nike Flagship In Toronto’s Yorkdale Mall Uses Massive LED Feature Wall
September 9, 2021 by Dave Haynes
This is a recently opened Nike store at Toronto’s lux-oriented Yorkdale mall, a cavernous two-level space that includes a very large LED feature wall …
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LED Becomes The Walls In Nike’s Dubai Mall Store
April 12, 2021 by Dave Haynes
This is a great example of the whole notion of how direct view LED can be something added to a store design, or in …
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Has The NYC Nike House Of Innovation Done A Tech Reset After Only A Year?
December 17, 2019 by Dave Haynes
Back in January, when I was in NYC for the NRF retail tech show, I went with a friend to the Nike House Of …
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Nike’s House Of Innovation In NYC Great On Experience, Terrible On Screens
January 16, 2019 by Dave Haynes
When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to …
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