Follow The Money Dep’t: Global Ad Spend Up 7.3%
April 9, 2012 by Dave Haynes
Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion …
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Nielsen: Smartphone Penetration In US Crosses 50% Barrier
March 29, 2012 by Dave Haynes
At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen …
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Nielsen Forecasts Growth In Experiential Retail
March 22, 2012 by Dave Haynes
Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …
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One billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
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Nielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
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Global ad spend up, but down in N. America, Europe: Nielsen
October 3, 2011 by Dave Haynes
Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in …
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Nielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
Read moreDigital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreAdcentricity works research partnership for purchase intent-driven Digital OOH ad targeting
April 12, 2011 by Dave Haynes
Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …
Read moreTouchTunes is DOOH's big dog: Nielsen research
November 5, 2010 by Dave Haynes
A release earlier this week got plenty of coverage on how Premier Retail Networks “shines” in the latest Nielsen Fourth Screen Network Audience Report. …
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