Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market
July 28, 2023 by Dave Haynes
The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …
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Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research
June 6, 2023 by Dave Haynes
Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer …
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Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative
October 19, 2015 by Dave Haynes
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary …
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Research: How Consumers Really Use Devices In Retail
May 13, 2015 by Dave Haynes
So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven …
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Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See
April 29, 2015 by Dave Haynes
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the …
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Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon
April 24, 2015 by Dave Haynes
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in …
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Research: Digital Signage Tuned To Boomers, And Their Parents
March 4, 2014 by Dave Haynes
A new report from market research giant Nielsen should be a good reminder to brand marketers that one of their biggest, and in many …
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Research: Digital Place-Based Posed For Major Growth Via Multi-Screen Campaigns
November 5, 2013 by Dave Haynes
This will warm the hearts of anyone charged with advertising sales at a Digital Out Of Home network. A new study by the ANA (Association …
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Outcast Inks Measurement And Planning Deal With Nielsen IMS
April 24, 2013 by Dave Haynes
Here’s more evidence the larger Digital OOH networks are taking serious steps to be proper, measured mediums. Gas pump TV operator Outcast Media has …
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Finding The Store No. 1 Mobile Activity For Shoppers
December 4, 2012 by Dave Haynes
If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of …
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Research: Advice, Opinions Trusted; Display Ads, Not So Much
September 17, 2012 by Dave Haynes
The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of …
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Research: Nielsen Global Study Shows Price, Nutrition Biggest Grocery Buying Factors
August 21, 2012 by Dave Haynes
The research firm Nielsen has some really interesting survey results out today about consumer decision making in grocery – with findings that may seem …
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