NYC's Port Authority Terminal to be giant media facade

May 11, 2011 by Dave Haynes

Hat tip to OOH-TV for flagging this … You’d have to think Times Square is pretty much wall-papered with LEDs and there’s not much …

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Posterscope names new head of US Digital OOH unit

May 11, 2011 by Dave Haynes

Media sales people who do the rounds of the big New York agencies have a new guy to get interested in their pots and …

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NY Times directly enters digital place-based ad business

May 3, 2011 by Dave Haynes

The companies that are, if the media analysts are correct, making real money in digital out of home are those selling into the pre-shows …

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Silos make selling Digital OOH at agencies tough: agency CEO

April 18, 2011 by Dave Haynes

Tim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel …

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Putting up a screen does not make you a medium: agency CEO

April 18, 2011 by Dave Haynes

Last week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from …

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Looking at the Digital OOH numbers game

April 16, 2011 by Dave Haynes

The MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching …

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Digital OOH Forum: The method behind Target's interactive gaming area

April 14, 2011 by Dave Haynes

Trevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on …

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Digital OOH Forum: 2/3 of US networks have less than $1M revenues

April 14, 2011 by Dave Haynes

Well I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when …

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MediaPost's DOOH Forum in April taking shape

March 9, 2011 by Dave Haynes

MediaPost held what looked to be a very successful Digital OOH Forum last year in NYC, and this year’s version on April 14th appears …

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MediaPost planning 2011 DOOH forum in NYC on April 14

February 8, 2011 by Dave Haynes

The trade publisher MediaPost ran a day-long forum last spring in New York focused on the DOOH sector, and it is now pulling together …

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It's not often digital signage screens are too low, but …

January 28, 2011 by Dave Haynes

I whine probably too much about all the network operators who install screens so far above the normal line of sight the whole thing …

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Travelling most of week …

January 25, 2011 by Dave Haynes

On the road bright and early today. New posts will owe a lot to the timeliness or lack of same of Air Canada as …

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