DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy
August 13, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to …
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Old Airport Dot Boards Go On Steroids, Get Interactive
July 19, 2012 by Dave Haynes
[youtube id=”x3jkoIyJgoc” width=”610″ height=”343″] There’s not a lot of new in this sector, so it’s fascinating to at least learn of a project that …
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2012 DS Investor Conference Agenda Now Out
July 10, 2012 by Dave Haynes
The agenda has now been bedded down for the Digital Signage Investor Conference in New York in mid-October. There are some head-scratchers, but also …
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Zoom Media Chops Exec Team
July 10, 2012 by Dave Haynes
As reported by Gail over at DailyDOOH, Montreal-based OOH and digital OOH company Zoom Media has pretty severely trimmed its management team, with founder and …
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Sightings: Nike’s Camp Victory At 2012 Track Trials
July 10, 2012 by Dave Haynes
[vimeo id=”45077052 ” width=”610″ height=”343″] Nike did something akin to a pop-up store – but more like an experience center – during the recent US …
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Jimmy Kimmel Mocks Talking Flat Lady; Has Better Idea (video)
May 24, 2012 by Dave Haynes
[youtube id=”geGviB-XYhc” width=”600″ height=”350″] Late night talk show host Jimmy Kimmel and his crew were equally unimpressed by the good Talking Flat Lady things …
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Talking Flat Lady Now Being Ignored By Travelers At Major NYC Airports
May 23, 2012 by Dave Haynes
A hat tip to the sales guys who managed to get the New York Port Authority to drop $180K on those eternally stupid Talking …
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NYC SmartScreens Start Rolling Out In June
May 16, 2012 by Dave Haynes
That much discussed network in New York City that plans to replace old sidewalk pay-phones with interactive information and alert stations is starting to …
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Inwindow Turns Subway Corridor Into Interactive Dog Park (w/video)
May 4, 2012 by Dave Haynes
The guys at Inwindow Outdoor have used the big 64-foot wall of interactive windows in New York’s Columbus Circle subway station for another intriguing …
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DPAA Adds Board Spots For Vendors
April 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with …
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Awards: MediaPost Hands Out Digital OOH Creative Honors
April 12, 2012 by Dave Haynes
InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end …
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MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point
April 11, 2012 by Dave Haynes
The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and …
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