ALL DIGITAL SIGNAGE, SOME SNARK
Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue …
Read moreNike Opens Screen-Filled, Frictionless Shopping Flagship In NYC
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to …
Read moreDelivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event in …
Read moreBeth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail
We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in New …
Read moreNew Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms
I was in New York last week for the Digital Signage Federation’s annual Coffee and Controversy breakfast event – a panel discussion that each year …
Just back at World HQ after a lightning quick trip in and out of New York – mostly to attend and moderate the Digital Signage …
I am told there are limited seats still available for the annual Digital Signage Federation Coffee and Controversy breakfast event – which is a week today …
Read moreDSF Coffee And Controversy Almost Sold Out – Register Now
NEC Display has pushed out an interesting case study that shows how an in-store video wall is being used to sell drones. The wall was …
Read moreElectronics Retailers Uses Video Wall To Help Sell Drones
Out of home media giant JCDecaux is having a rough week in New York, with many of its transit shelters (which exist as ad positions) …
Read moreNYC’s OOH Bus Shelters Taped Off Over Corrosion Worries
New York’s Times Square is a 110% assault on your senses, and a massive tourist attraction, so a barge working the Hudson and East Rivers …
Read moreLED Billboard Barge Starts Cruising Up And Down Manhattan’s Surrounding Waterways
It looks LG has a big cross-section of companies co-exhibiting with it at its Tech Tour event in New York on Nov. 1. LG’s commercial …
Read moreLG Holding Nov. 1 Tech Tour Digital Signage Event In NYC
The footwear brand New Balance did an interesting machine learning-driven digital signage piece on the streets of New York recently, putting up a screen and …
Read moreNew Balance Uses Machine Learning With Digital Poster To ID And Reward NYC Fashionistas
