Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences
May 24, 2023 by Dave Haynes
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network …
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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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