Hogwarts Castle Gets Projection-Mapped For Christmas

This is the Christmas projection mapping show running on the exterior of the Hogwarts Castle, which is the main feature (I think) of the Harry Potter attraction at the Universal Studios theme park in Orlando.

It’s a seven-minute show that’s interesting, particularly, for the technical challenge of mapping digital visuals on a canvas that is anything but flat. There are 24 projectors blasting on the castle and castle mount, and the content would need to be mapped to all the different contours and depths. Big job.

A Moment Factory tweet says the Montreal creative shop did the work, along with another agency, LA-based Thinkwell Group.

Watch This Spectacular Custom Creative For A Korean Department Store Group

South Korean retail giant Shinsegae Corporation engaged Montreal’s Moment Factory to create custom creative for the 6-storey LED centrepiece of a new shopping and entertainment complex in Daegu, south of Seoul.

Hired only weeks before the public opening, says the experiential agency, Moment Factory applied our broad experience in entertainment to rapidly activate the teams required to design and produce four distinct, awe-inspiring content pieces: Identity tricks the eye with 3D trompe-l’oeil architectural transformations, Luxury Box transports visitors deep into imaginary crystallizations of precious materials, Static Beauty livens up the mood with the story of fashion accessory paradise, while Rooms is an engaging, romantic comedy music video.

The same content is being used at another new mall north of Seoul, which has a similar LED tower.

See This Suburban Seoul Mall’s Vast Investment In Indoor LED And Content

This is a new shopping mall in South Korea, in the suburbs of megacity Seoul.

There is a massive digital display experience in the centre court area that includes a very tall LED monolith and curvy LED ribbons lining the mezzanine overlook.

I can’t find much about the digital piece that’s in English, other than the content coming from Montreal’s Moment Factory. I THINK that content is re-purposed or shared or part of a master content plan by  Shinsegae Property, which owns the mall, a huge department store chain and a bunch of other things. On Linkedin, the suggestion is the LED tech is from Absen.

The displays also run paid media.

The other impressive thing in here is an electronics store that has a vast fine pitch LED facade. In the video that starts at about 5:12.

The Starfield Goyang in Goyang, Gyeonggi Province, spans 365,000 square meters and has a built-in theme park. It was built in partnership with the U.S. property developer Taubman.

Projects: Giant LV Strip Board Framed By Virtual Roman Columns

I don’t think I’ve seen an LED marquee quite like this – a very tall roadside slab that has the curves of three-dimensional Roman columns on each side, wrapped in LED.

It’s an 85-foot tall 10mm sign along the Las Vegas Strip, in front of Caesar’s Palace. It went up in June, I believe, for Simon Properties, which runs the impossible retail maze known as Forum Shops.

The sign was put in by Yesco, which has a big local office. It uses an LED board from Chinese manufacturer Yaham, runs on UK-based Acquire Digital‘s CMS, and is showing content developed by Montreal’s Moment Factory, which seems to be winning an awful lot of signage creative work these days.

I like how the columns frame the content, but not always and in different ways. Nicely done.