Hogwarts Castle Gets Projection-Mapped For Christmas

This is the Christmas projection mapping show running on the exterior of the Hogwarts Castle, which is the main feature (I think) of the Harry Potter attraction at the Universal Studios theme park in Orlando.

It’s a seven-minute show that’s interesting, particularly, for the technical challenge of mapping digital visuals on a canvas that is anything but flat. There are 24 projectors blasting on the castle and castle mount, and the content would need to be mapped to all the different contours and depths. Big job.

A Moment Factory tweet says the Montreal creative shop did the work, along with another agency, LA-based Thinkwell Group.

Watch This Spectacular Custom Creative For A Korean Department Store Group

South Korean retail giant Shinsegae Corporation engaged Montreal’s Moment Factory to create custom creative for the 6-storey LED centrepiece of a new shopping and entertainment complex in Daegu, south of Seoul.

Hired only weeks before the public opening, says the experiential agency, Moment Factory applied our broad experience in entertainment to rapidly activate the teams required to design and produce four distinct, awe-inspiring content pieces: Identity tricks the eye with 3D trompe-l’oeil architectural transformations, Luxury Box transports visitors deep into imaginary crystallizations of precious materials, Static Beauty livens up the mood with the story of fashion accessory paradise, while Rooms is an engaging, romantic comedy music video.

The same content is being used at another new mall north of Seoul, which has a similar LED tower.

See This Suburban Seoul Mall’s Vast Investment In Indoor LED And Content

This is a new shopping mall in South Korea, in the suburbs of megacity Seoul.

There is a massive digital display experience in the centre court area that includes a very tall LED monolith and curvy LED ribbons lining the mezzanine overlook.

I can’t find much about the digital piece that’s in English, other than the content coming from Montreal’s Moment Factory. I THINK that content is re-purposed or shared or part of a master content plan by  Shinsegae Property, which owns the mall, a huge department store chain and a bunch of other things. On Linkedin, the suggestion is the LED tech is from Absen.

The displays also run paid media.

The other impressive thing in here is an electronics store that has a vast fine pitch LED facade. In the video that starts at about 5:12.

The Starfield Goyang in Goyang, Gyeonggi Province, spans 365,000 square meters and has a built-in theme park. It was built in partnership with the U.S. property developer Taubman.

Projects: Giant LV Strip Board Framed By Virtual Roman Columns

I don’t think I’ve seen an LED marquee quite like this – a very tall roadside slab that has the curves of three-dimensional Roman columns on each side, wrapped in LED.

It’s an 85-foot tall 10mm sign along the Las Vegas Strip, in front of Caesar’s Palace. It went up in June, I believe, for Simon Properties, which runs the impossible retail maze known as Forum Shops.

The sign was put in by Yesco, which has a big local office. It uses an LED board from Chinese manufacturer Yaham, runs on UK-based Acquire Digital‘s CMS, and is showing content developed by Montreal’s Moment Factory, which seems to be winning an awful lot of signage creative work these days.

I like how the columns frame the content, but not always and in different ways. Nicely done.

Changi Airport Previews Incredible 70-Metre Immersive LED Wall

Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area.

Instead of small screens and talking flat ladies droning on endlessly about what you need pull out of your carry ons (a staple at many, many airports), the content is a 50-minute long, custom-created playlist of 17 targeted pieces. It is montages of scenes from around the region and in Singapore, and a Rube Goldberg-ish animation about what happens with checked bags.

Source: Changi Airport Group

Based on the video, it looks like the content elements are all interconnected by a piece that looks and sounds a bit like kinetic flip-discs.

There is another LED wall embedded in a retail zone that shows a traditional Singapore streetscape. It comes alive and plays a film short on a schedule.

The wall above T4’s centralized security screening area is a 6mm pixel pitch NanoLumens display, and the Atlanta company also provided the 10-meter-wide by 6-meter-tall 4mm pitch display for the streetscape – the screen built directly into a shophouse facade with several faux building fronts that highlight the island nation’s architectural evolution from the 1880’s to the 1950’s.

The integrator on the project was Singapore-based Electronics & Engineering PTE LTD.

The 70m wall’s content was created by Montreal’s Moment Factory, which has done incredible work in all kinds of venues. The company also did the streetscape video.

Changi is consistently rated as the world’s best airport, even besting Newark and glorious LaGuardia! This is as good as I have seen in an airport job, and why I think it works better than LAX’s international terminal (a very high profile digital project) is that the big video wall is precisely in a position where it will be seen and where it will entertain people. Security screening lines are a massive irritant, and this content will engage and distract people as they trudge through the snaking line. By comparison, LAX’s screens are up high, post screening, in an area where people are on the move.

No official indications on the tech used or integrators behind this, but I am reliably told the big 70-metre display is a 6mm pitch NanoLumens product, and the streetscape one is also Nano’s.

Here’s a fly-through video of the new terminal, which is loaded with tech designed to streamline and improve the passenger journey …