DPAA Ad Metrics Guidelines … for Dummies

September 8, 2011 by Dave Haynes

I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. …

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Putting up a screen does not make you a medium: agency CEO

April 18, 2011 by Dave Haynes

Last week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from …

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RMG's CEO on 2011 as tipping point year. Really. Finally.

November 30, 2010 by Dave Haynes

Every year for what seems like a buncha years (save 2009), people in the the digital signage and DOOH sectors have done look-aheads and …

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Audience counting gets a yappy new advocate in Mark Cuban

July 19, 2010 by Dave Haynes

I just invested in a company that takes video of an area and can tell you exactly how many people are in the capture …

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Is DP supplanting DOOH in running battle of what to call this ad stuff?

July 9, 2010 by Dave Haynes

This goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you …

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Digital Signage Federation adds standards group; chairs for other committees

July 1, 2010 by Dave Haynes

Well, I thought the tomato fight between the Digital Screenmedia Association and the fledgling Digital Signage Federation might be sorted by now, but both …

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IAB's new QA guidelines instructive for DOOH sector

June 29, 2010 by Dave Haynes

For those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is …

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If DOOH is about reach, Reach has it

June 14, 2010 by Dave Haynes

RMG Networks (aka Reach Media Group or RMG) released new Nielsen Media Research numbers that suggest its Fitness Entertainment Network are almost double that …

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Research confirming the somewhat obvious – ads in context work

June 4, 2010 by Dave Haynes

Is running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New …

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Pumptop pushing the accepted boundaries on what constitutes DOOH content programming

April 27, 2010 by Dave Haynes

One of the things I tend to rail away about is how few network operators spend much time considering their content programming, with the …

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OVAB becomes DPAA: What to make of it

March 24, 2010 by Dave Haynes

So, what to make of news that the Out-of-home Video Advertising Bureau is now the Digital Place-Based Advertising Association? OVAB, which was easy to …

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DPAA (OVAB) Guidelines for Dummies

March 9, 2010 by Dave Haynes

To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …

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