Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac
May 28, 2015 by Dave Haynes
Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named …
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Stratacache Hires McDonald’s Menu Board Head To Run QSR Practice
May 7, 2015 by Dave Haynes
Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector. Why that’s interesting is that Williams …
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McDonald’s Canada Tests Interactive Digital Signage To Phone Game App
June 17, 2014 by Dave Haynes
The ad agency Cossette is working with its client McDonald’s Canada and a Toronto interactive digital signage firm, RadiantGroup Media, on a short term …
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McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study
November 26, 2013 by Dave Haynes
ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …
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McDonald’s stressing new Digital OOH channel just a regional test
October 27, 2011 by Dave Haynes
That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …
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Report: McDonald’s green-lights 800-site Digital OOH test
October 18, 2011 by Dave Haynes
There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of …
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