Stratacache Hires McDonald’s Menu Board Head To Run QSR Practice

May 7, 2015 by Dave Haynes

Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector. Why that’s interesting is that Williams …

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McDonald’s Canada Tests Interactive Digital Signage To Phone Game App

June 17, 2014 by Dave Haynes

The ad agency Cossette is working with its client McDonald’s Canada and a Toronto interactive digital signage firm, RadiantGroup Media, on a short term …

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McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study

November 26, 2013 by Dave Haynes

ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …

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McDonald’s stressing new Digital OOH channel just a regional test

October 27, 2011 by Dave Haynes

That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …

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Report: McDonald’s green-lights 800-site Digital OOH test

October 18, 2011 by Dave Haynes

There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of …

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