Vast Vienna McDonald’s Flagship “Breaks The QSR Cliche” With LED Video Walls, Hotel Lobby Feel

October 12, 2022 by Dave Haynes

This McDonald’s in Vienna, Austria would have to qualify as one of the nicest ones out there – looking more like a lux hotel …

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Carousel Provides Back-Of-House Employee Messaging Capabilities For Stores Of Large U.S. McDonald’s Franchisee

October 7, 2022 by Dave Haynes

When word was pushed out about the Australian software and solutions firm Coates Group winning a a global deal as the digital signage provider …

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Coates Group Says It Has Won McDonald’s Global Digital Signage CMS Business

August 15, 2022 by Dave Haynes

Australia-based digital signage solutions provider Coates Group says it has come out of an evaluation process and been named as “McDonald’s single global Digital Menu …

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McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos

July 25, 2019 by Dave Haynes

Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie …

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The Disgusting Side Of Customer Engagement Technology: Bacteria-Riddled Touchscreens

November 29, 2018 by Dave Haynes

When interactive touchscreens first came on the market, and everyone started blabbering away about engagement technology and customer engagement, there were more than a …

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McDonald’s Plans U.S.-Wide Rollout Of Self-Service Order Kiosks

November 19, 2016 by Dave Haynes

The big moment for a lot of digital technology is when the big guys stop tests and trials and start rolling it out – …

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Original Community Content Focus of New LA Digital OOH Network

August 31, 2015 by Dave Haynes

A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a …

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Video: Using McDonald’s New Self-Ordering Kiosk To Get A Very Big Mac

May 28, 2015 by Dave Haynes

Here’s a somewhat warped look at the Create Your Taste digital ordering kiosks that McDonald’s is testing in some U.S. outlets. A guy named …

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Stratacache Hires McDonald’s Menu Board Head To Run QSR Practice

May 7, 2015 by Dave Haynes

Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector. Why that’s interesting is that Williams …

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McDonald’s Canada Tests Interactive Digital Signage To Phone Game App

June 17, 2014 by Dave Haynes

The ad agency Cossette is working with its client McDonald’s Canada and a Toronto interactive digital signage firm, RadiantGroup Media, on a short term …

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McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study

November 26, 2013 by Dave Haynes

ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …

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McDonald’s stressing new Digital OOH channel just a regional test

October 27, 2011 by Dave Haynes

That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …

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