Citizen Watch Uses Transparent OLED To Create AR-ish Product Display In Macy’s

November 30, 2021 by Dave Haynes

Citizen Watch, which makes guess what, has set up a dedicated store-within-a-store merchandising area in the timepiece section of the flagship Macy’s store in …

Read more

Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping

August 19, 2015 by Dave Haynes

Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and …

Read more

Projects: Calvin Klein Interactive Denim Shopping Assistant

October 15, 2014 by Dave Haynes

NYC-based Creative Realities, has deployed what has been dubbed a Calvin Klein Interactive Denim Shopping Assistant touch screen set-up at Macy’s Herald Square store in New …

Read more

Macy’s Testing Interactive POP, Digital Look Books

October 7, 2014 by Dave Haynes

The Cincinnati Enquirer has a story up online about how the US department store chain Macy’s is testing a couple of touchscreen-driven technologies aimed …

Read more

Projects: Macy’s Gets Projection-Mapped For Super Bowl

January 31, 2014 by Dave Haynes

It’s Super Bowl week in New York, and while there is lots of head-scratching going on about the wisdom of staging the game in …

Read more

Projects: Macy’s Herald Square In NYC

October 25, 2013 by Dave Haynes

The biggest department store in the world is now, not surprisingly, turning into the biggest retail digital signage project in the world. Or at …

Read more