Citizen Watch Uses Transparent OLED To Create AR-ish Product Display In Macy’s
November 30, 2021 by Dave Haynes
Citizen Watch, which makes guess what, has set up a dedicated store-within-a-store merchandising area in the timepiece section of the flagship Macy’s store in …
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Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping
August 19, 2015 by Dave Haynes
Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and …
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Projects: Calvin Klein Interactive Denim Shopping Assistant
October 15, 2014 by Dave Haynes
NYC-based Creative Realities, has deployed what has been dubbed a Calvin Klein Interactive Denim Shopping Assistant touch screen set-up at Macy’s Herald Square store in New …
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Macy’s Testing Interactive POP, Digital Look Books
October 7, 2014 by Dave Haynes
The Cincinnati Enquirer has a story up online about how the US department store chain Macy’s is testing a couple of touchscreen-driven technologies aimed …
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Projects: Macy’s Gets Projection-Mapped For Super Bowl
January 31, 2014 by Dave Haynes
It’s Super Bowl week in New York, and while there is lots of head-scratching going on about the wisdom of staging the game in …
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Projects: Macy’s Herald Square In NYC
October 25, 2013 by Dave Haynes
The biggest department store in the world is now, not surprisingly, turning into the biggest retail digital signage project in the world. Or at …
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