Lamar Repurposes Vinyl Billboard Prints As Tarps For Florida Homeowners With Hurricane-Damaged Roofs

October 5, 2022 by Dave Haynes

Not digital, but worth noting and celebrating: The big outdoor media firm Lamar Advertising has a great initiative to help out SW Florida homeowners …

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World Out Of Home Organization Adds Lamar To Global Member Roster

February 23, 2022 by Dave Haynes

Industry associations tend to be both regarded and measured by who all has joined up, so the relatively young World Out of Home Organization …

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Vistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion

July 12, 2021 by Dave Haynes

The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B …

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Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S.

December 16, 2020 by Dave Haynes

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DSF Sets Dec. 5 Meet-Up For Nashville; Features Venue Tour, Live Music

November 7, 2019 by Dave Haynes

The next Digital Signage Federation meet-up is now set for December 5th in Nashville, with a pre-mixer tour, a great speaker at the mixer, …

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Ian Dallimore On Growing Digital Inside Lamar Advertising

June 12, 2019 by Dave Haynes

In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and …

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Lamar Goes All LED In Converting McCarran T1 Baggage Area From Static OOH

February 28, 2019 by Dave Haynes

This is a very big job that’s now lit up at McCarran International Airport in Las Vegas – 60 large, 4mm pitch LED screens replacing …

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Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo

October 10, 2017 by Dave Haynes

The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff …

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