Watch This Spectacular Custom Creative For A Korean Department Store Group

South Korean retail giant Shinsegae Corporation engaged Montreal’s Moment Factory to create custom creative for the 6-storey LED centrepiece of a new shopping and entertainment complex in Daegu, south of Seoul.

Hired only weeks before the public opening, says the experiential agency, Moment Factory applied our broad experience in entertainment to rapidly activate the teams required to design and produce four distinct, awe-inspiring content pieces: Identity tricks the eye with 3D trompe-l’oeil architectural transformations, Luxury Box transports visitors deep into imaginary crystallizations of precious materials, Static Beauty livens up the mood with the story of fashion accessory paradise, while Rooms is an engaging, romantic comedy music video.

The same content is being used at another new mall north of Seoul, which has a similar LED tower.

Projects: OLEDs On Walls And Ceiling In Seoul Skyscraper Elevator

The elevator that takes visitors to the observatory level of the Lotte World Tower skyscraper in Seoul is lined floor to ceiling, AND ceiling, with OLED displays that for the minute-long ride up immerse people in scenes of the Korean mega-city.

The building is 555 meters (123 stories) tall, making it the the world’s fifth tallest building. Seoul Sky with the world’s highest glass-floored sky deck observatory. Getting up there is done via the Sky Shuttle, the world’s fastest double-deck elevator, which is lined with those LG screens.

Photo: Designboom

The video also shows LG screens being used for wayfinding, as digital posters and as a video wall ribbon. It’s a little odd that the LCDs on the wall aren’t very well calibrated, but that’s the integrator, not the screens.

Impressive install in an impressive building.

This is what the ride looks like inside …

 

Watch A Digital Menuboard That Changes Languages On Demand

This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons.

First, I liked the creative design.

Second, the company was showing a clever demo of on-demand switching of languages for the menu items. There were four buttons on the counter, each with a national flag. Tapping one changed the sub-header language for each menu item. The buttons were wirelessly connected to the media play-out system.

I didn’t think the set-up was all that intuitive, as I though the things were beacons or something else, but there would be ways to make that more clear at a counter.