Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store
February 21, 2023 by Dave Haynes
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it …
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Another Big Robotic Video Wall Surfaces, But This One’s Safe Inside, And Done With Projection
March 4, 2021 by Dave Haynes
Here’s another example of one of those robotic, kinetic, three-dimensional walls that has cubes that push out and slide back in based on programmed …
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Another Shape-Shifting LED Screen Surfaces, This Time In Malaysia
October 28, 2019 by Dave Haynes
You’d think when a top five global brand has a dismal failure with its splashy, expensive and very high profile robotic LED display, that …
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Data-driven DOOH Campaign Targets Ads To Peak Traffic Times For Specific Vehicle Types
May 2, 2018 by Dave Haynes
Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going …
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Kinetic Releases 4th Edition Of Digital OOH Handbook
July 31, 2012 by Dave Haynes
Kinetic has released its 4th edition of its excellent UK Digital OOH Handbook, a comprehensive guide to all the different formats available and insights …
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UK NFC Trial Shows 78% Positive Impact
May 25, 2012 by Dave Haynes
I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …
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Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
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Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year
November 21, 2011 by Dave Haynes
Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that …
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THIS is how to develop a Digital OOH media kit
July 5, 2011 by Dave Haynes
UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …
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