LinkNYC DOOH Ad Totems Set For $20M In Upgrades
April 2, 2024 by Dave Haynes
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched …
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Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting
June 6, 2023 by Dave Haynes
The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called …
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Intersection Launches New AI-based Localization, Personal Tools For Its Media Network
May 18, 2023 by Dave Haynes
The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on …
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Intersection Adds Its 5,500+ DOOH Screens To Broadsign’s Programmatic DOOH Platform
June 28, 2022 by Dave Haynes
The media company behind all those smart city digital totems on US city sidewalks has puts its media inventory on to Broadsign’s programmatic ad …
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NYC Running Out Of Patience With LinkNYC, Citing Lack Of Payments, Stalled Rollout
March 6, 2020 by Dave Haynes
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Intersection Announces DOOH Network Across NYC’s Growing Hudson Yards Development
February 28, 2020 by Dave Haynes
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Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity
August 7, 2019 by Dave Haynes
Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as …
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Intersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations
May 29, 2019 by Dave Haynes
The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and …
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UK Smart City Digital Posters Popular With Drug Dealers
February 11, 2019 by Dave Haynes
An industry friend turned me on to what has becoming an ongoing issue with the “smart city” kiosks being installed in big cities around …
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NJ Transit-Intersection Media Deal Will Add Real-Time Digital Signage, Kiosks
December 3, 2018 by Dave Haynes
The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage …
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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
November 14, 2018 by Dave Haynes
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …
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Intersection’s US Digital OOH Network To Run Off BroadSign Control
January 30, 2018 by Dave Haynes
It will be BroadSign Control under the hood, going forward, for the digital poster network run by smart cities-centric media company Intersection. Intersection will …
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