Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe
March 26, 2012 by Dave Haynes
CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …
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Immersive Labs Helps Drive Pepsi’s SXSW Zeitgeist
March 23, 2012 by Dave Haynes
New York-based Immersive Labs is back from what sounds like a very cool few days working with PepsiCo at the massive SXSW interactive conference …
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Social TV Is Interesting, But Is It The Answer?
March 23, 2012 by Dave Haynes
There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital …
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Guest Post: Digital Out-Of-Home No More
March 22, 2012 by Jason Kates
An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the …
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Nielsen Forecasts Growth In Experiential Retail
March 22, 2012 by Dave Haynes
Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, …
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CETW: Why I’m Not Going, And Reasons To Go
March 19, 2012 by Dave Haynes
A few people have sent me notes recently asking if I was going to CETW and could we meet up? Unfortunately, I’m not. And …
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Nike Raises Bar For Digital Retail In New London Pop-up Store
March 15, 2012 by Dave Haynes
Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The …
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Canada’s Astral Adds NFC To OOH Capabilities
March 14, 2012 by Dave Haynes
Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture …
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DSE2012: PhenomBlue Bringing Interactive Surface To Las Vegas
March 6, 2012 by Dave Haynes
One of the names that popped up in the exhibitor list this week was Phenomblue, an interactive agency from Omaha. I had not seen …
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Ecast Unplugs
March 5, 2012 by Dave Haynes
Vending Times is reporting that Ecast Inc. shut down its jukebox music network last week, the San Francisco-based technology firm out of operating capital. “We …
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Remarkably Dumb Digital Shopping Cart In Beta Testing
February 29, 2012 by Dave Haynes
[youtube id=”16GiO8EEVpE” width=”600″ height=”350″] Bill Gerba saw and tweeted this, correctly noting So, so dumb. He saw it on Engadget, which saw in on …
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Cirque Coming To DSE … Well Sorta
February 29, 2012 by Dave Haynes
[youtube id=”2Rrree9VV3M” width=”600″ height=”350″] Arrangements have come together to get a version of the BuzzWall that Arsenal Media did for Sun Life Financial and …
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