Smart Airport Trolleys Put Wayfinding Screens On Wheels

February 20, 2024 by Dave Haynes

Big digital display totems with wayfinding are good starts in the effort to help airport passengers find their departure gates and services, but available …

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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk

August 18, 2023 by Dave Haynes

Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …

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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers

May 31, 2023 by Dave Haynes

A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …

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Live Performers Pair With Movement Tracking On Video Wall On The Absolutally Walkway

March 1, 2023 by Dave Haynes

I’ve seen companies like Zuzor at digital signage and AV trade shows demonstrating movement tracking experiential software for video walls, and thought it was …

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India’s Voolsy Screen Rebrands As DotSignage

February 21, 2023 by Dave Haynes

Branding experts could probably talk for days about the merits of choosing the right name for a business, and whether the name needs to …

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Pickcel Develops On-Screen Promotions, Booking Capability For Emerging “Salon Suite” Industry

December 1, 2022 by Dave Haynes

The Indian CMS software company Pickcel has developed an interesting application aimed at what it says is a new spin on wellness and beauty …

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Indian Jeweller Pops Up In Chennai Mall With Ambitious, Digital-Filled Experience Zone

October 19, 2022 by Dave Haynes

India’s largest jewellery retail brand is using a pop-up immersive experience in a shopping mall in Chennai to showcase a new collection of pieces …

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India Seeing Big Digital Signage Growth Because Of Messaging Compliance Needs: Scala MD

September 7, 2022 by Dave Haynes

Surprisingly little news or PR gets to me about the digital signage business in India, given the size of that country and overall region, …

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Digital Alley And Digital Square DOOH Displays Switch On At Mumbai’s Airport

August 29, 2022 by Dave Haynes

I don’t see a lot of news about digital signage projects in India, so it was great to get word of a set of …

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India’s Pickcel Adds To 80K Screen Footprint With Fitness Club Deal

June 21, 2022 by Dave Haynes

The Indian economy is among the Top 5 in the world – larger than France and the UK – so it is reasonable to …

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How LED Displays Are Transforming The Digital OOH Industry

April 1, 2022 by Sankey Rambhia

GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home …

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Indian OOH Media Firm Pairs Billboards With Solar Panel Arrays

February 25, 2022 by Dave Haynes

An Indian OOH media company has announced an interesting new wrinkle to getting approvals for large-format advertising displays – pairing them with solar power …

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