Diageo hired the creative shop Love to design a new brewing floor experience at the storehouse of the famed Guinness brewery in Dublin, Ireland.
The tasting at the end is worth the trip alone, but the new visitor experience looks pretty amazing, using video walls, display clusters and some interactive tablet stations, among a bunch of other things using print graphics and clever interior design.
Some of the ambient video is also very good … not at all museum-y (new word).
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.