OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content”
August 23, 2024 by Dave Haynes
This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written …
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WOO Launches Global Guidelines For OOH/DOOH Audience Measurement
June 15, 2022 by Dave Haynes
The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability …
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