How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Indoor Positioning Using Nothing But LED Lighting
May 22, 2015 by Dave Haynes
This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation …
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DV Signage Debuts Low-Cost GPS-Driven Media Player
January 13, 2012 by Dave Haynes
DV Signage, aka Digital View, has come out with a nice tweak to one of its workhorse products that introduces a low-cost solution for …
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