How To Transform Your LED Video Wall Into A 3D Deep Screen Display

June 7, 2024 by Brianna Morley

GUEST POST: Brianna Morley, Render Impact LED video walls have become increasingly popular in recent years, with their versatility and ability to display high-quality …

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Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens

September 7, 2023 by Dave Haynes

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …

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Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads

August 29, 2023 by Dave Haynes

We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …

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New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot

August 28, 2023 by Dave Haynes

The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …

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DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D.

August 28, 2023 by Dave Haynes

Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – …

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Content Intent: Balancing Art And Information On Digital Signage Screens

May 29, 2023 by Jake Berg

Guest Post: Jake Berg, Render Impact Digital signage has come a long way from its early days as a simple way to display information. …

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Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot

March 21, 2023 by Dave Haynes

I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example …

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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards

March 6, 2023 by Dave Haynes

Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …

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Here’s A Helpful Explainer Video On How Visual Illusion Pieces Are Made And Work

January 13, 2023 by Dave Haynes

This is a very helpful post put up on Linkedin by UK-based freelance director and VFX artist Anthony Rubinstein – showing how visual illusions …

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Some Perspective, And Explanations, On Forced Perspective 3D LED Illusions

July 12, 2022 by Jake Berg

GUEST POST: JAKE BERG, RENDER IMPACT It’s next to impossible to go anywhere these days without coming across an LED display. Once reserved for …

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People Fly Like Starlings, Merge Into Whale, In This Amazing Expo Promo Video

July 12, 2022 by Dave Haynes

With the usual qualifier that this sort of thing looks best at a very specific viewing angle, here’s a video of another rather amazing …

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That Giant Wraparound LED Billboard In LA Already Running 3D Illusion Creative

July 6, 2022 by Dave Haynes

When that big wrap-around LED display in downtown LA’s entertainment district went live about three weeks ago, I wondered how long it would take …

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