Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens
September 7, 2023 by Dave Haynes
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …
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Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads
August 29, 2023 by Dave Haynes
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …
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New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot
August 28, 2023 by Dave Haynes
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …
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DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D.
August 28, 2023 by Dave Haynes
Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – …
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Content Intent: Balancing Art And Information On Digital Signage Screens
May 29, 2023 by Jake Berg
Guest Post: Jake Berg, Render Impact Digital signage has come a long way from its early days as a simple way to display information. …
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Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot
March 21, 2023 by Dave Haynes
I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example …
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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards
March 6, 2023 by Dave Haynes
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …
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Here’s A Helpful Explainer Video On How Visual Illusion Pieces Are Made And Work
January 13, 2023 by Dave Haynes
This is a very helpful post put up on Linkedin by UK-based freelance director and VFX artist Anthony Rubinstein – showing how visual illusions …
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Some Perspective, And Explanations, On Forced Perspective 3D LED Illusions
July 12, 2022 by Jake Berg
GUEST POST: JAKE BERG, RENDER IMPACT It’s next to impossible to go anywhere these days without coming across an LED display. Once reserved for …
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People Fly Like Starlings, Merge Into Whale, In This Amazing Expo Promo Video
July 12, 2022 by Dave Haynes
With the usual qualifier that this sort of thing looks best at a very specific viewing angle, here’s a video of another rather amazing …
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That Giant Wraparound LED Billboard In LA Already Running 3D Illusion Creative
July 6, 2022 by Dave Haynes
When that big wrap-around LED display in downtown LA’s entertainment district went live about three weeks ago, I wondered how long it would take …
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Probably The Best 3D Illusion Yet Done For Big LED Boards …
July 5, 2022 by Dave Haynes
With the usual qualifier that this sort of thing looks best at a very specific viewing angle, this is nonetheless one of the best …
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