DPAA Says Sector Growing At 6X Pace Of Media In General
October 10, 2012 by Dave Haynes
The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad …
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Project Profile: VW’s Interactive Digital Domination In Berlin
September 12, 2012 by Dave Haynes
The German company BlowUP media has released details and pix of a job running for Volkswagen at the Postdamer Platz rail station in Berlin. …
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RMG Adds Online To Travel Media Offer
September 5, 2012 by Dave Haynes
The lines continue to blur on digital advertising sales and placement – the latest being Digital OOH company RMG Networks doing a deal to …
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Building The List: Who Does Digital Signage Creative?
August 29, 2012 by Dave Haynes
I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …
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DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention
August 29, 2012 by Dave Haynes
Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …
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DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy
August 13, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to …
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2012 DS Investor Conference Agenda Now Out
July 10, 2012 by Dave Haynes
The agenda has now been bedded down for the Digital Signage Investor Conference in New York in mid-October. There are some head-scratchers, but also …
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Denver’s Airport Goes Big On Digital OOH
June 22, 2012 by Dave Haynes
Denver International Airport is getting kitted out with 118 flat panel displays as part of a digital OOH advertising initiative by Clear Channel Airports. …
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Freudenberg Leaves Adcentricity
June 19, 2012 by Dave Haynes
Laurie Freudenberg has left the new Adcentricity, about three months after the firm was acquired by Bee Media. As some of you may know, …
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rVue Ad Transaction Fees Free-Fell in Q1
May 16, 2012 by Dave Haynes
Anyone who thinks selling and servicing Digital OOH networks and advertising is easy should have a wander through the financials of rVue, which just …
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NYC SmartScreens Start Rolling Out In June
May 16, 2012 by Dave Haynes
That much discussed network in New York City that plans to replace old sidewalk pay-phones with interactive information and alert stations is starting to …
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Ayuda Adds Zest To OOH Ad System Offer
April 30, 2012 by Dave Haynes
The orange-mad folks at Montreal-based Ayuda have launched a new service called Zest, timed for the start of the TAB/OAAA OOH Media Conference this …
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