LG Buys Way Into EV Charging Station Solutions, With Eyes On Custom, Screen-Included Stations

June 28, 2022 by Dave Haynes

LG Electronics has acquired a South Korean electric vehicle (EV) charger solutions provider called AppleMango, with its eye on developing charging stations that in …

Read more

Atedra Spins Out Adstanding As Standalone Programmatic DOOH Business

June 27, 2022 by Dave Haynes

Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and …

Read more

Giant Wraparound LED Board Switched On In Downtown LA’s Entertainment District

June 16, 2022 by Dave Haynes

That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has …

Read more

WOO Launches Global Guidelines For OOH/DOOH Audience Measurement

June 15, 2022 by Dave Haynes

The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability …

Read more

Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads

June 1, 2022 by Dave Haynes

A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign …

Read more

London’s New Elizabeth Line Adds 300+ New Screens To City’s Rail System

May 24, 2022 by Dave Haynes

Services started running this morning on the Elizabeth Line, a new railway service running through central London. The new line, years in development, includes …

Read more

LaGuardia Does A Different Take On Flight Status Displays For Travelers

May 24, 2022 by Dave Haynes

Paul Fleuranges sent me a quick note and photos from the mercifully-renovated Terminal B of New York’s LaGuardia Airport – his first time in …

Read more

Grocery TV Gets $30M In New VC Funding; Will Soon Be In 3,000 Stores In US

May 6, 2022 by Dave Haynes

The screens in the checkout lane retail media model mostly escapes me, because consumers are pretty much done shopping at that point, but an …

Read more

OOH Trace Launches Platform Designed To Provide Transparency, Immediacy To DOOH Campaign Reporting

May 6, 2022 by Dave Haynes

A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home …

Read more

Ocean Outdoor Agrees To Takeover By Largest Current Shareholder

May 5, 2022 by Dave Haynes

The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to …

Read more

One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research

May 5, 2022 by Dave Haynes

A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – …

Read more

These German Digital Ad Totems Have Moss Backsides And Double As Sidewalk-Level Air Filters

April 28, 2022 by Dave Haynes

Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community …

Read more
1 2 3 41