Barvanna Adds Real-Time Sports Betting Info To Place-Based Streaming Content Offer
April 19, 2024 by Dave Haynes
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver …
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What If A Big Building’s Construction Wrap Or Hoarding Was A Display?
April 17, 2024 by Dave Haynes
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double …
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Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows
April 5, 2024 by Dave Haynes
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, …
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UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens
April 4, 2024 by Dave Haynes
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen …
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Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising
April 3, 2024 by Dave Haynes
FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own …
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Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network
April 3, 2024 by Dave Haynes
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another …
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LinkNYC DOOH Ad Totems Set For $20M In Upgrades
April 2, 2024 by Dave Haynes
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched …
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Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works
March 28, 2024 by Dave Haynes
Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant …
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BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites
March 27, 2024 by Dave Haynes
UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what …
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Creative Shop, Media Company Partner With London’s Flannels Store On Big 37-Screen Cube On Oxford Street
March 22, 2024 by Dave Haynes
On the heels of news that the giant Picadilly Lights digital ad board in central London is getting a companion experiential space, seemingly competing …
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Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review
March 19, 2024 by Dave Haynes
The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d …
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Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail
March 18, 2024 by Dave Haynes
Anyone who has been in the digital signage industry for a few years knows how there are always newbie entrepreneurs excited about launching networks …
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