Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens
September 7, 2023 by Dave Haynes
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …
Read more
Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor
August 30, 2023 by Dave Haynes
The Los Angeles-based architectural lighting design studio and digital media company StandardVision has been involved in digital OOH media via some large local LED displays, …
Read more
Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK
August 29, 2023 by Dave Haynes
Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first …
Read more
Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads
August 29, 2023 by Dave Haynes
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …
Read more
New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot
August 28, 2023 by Dave Haynes
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …
Read more
LG Ad Fills Full Height Of World’s Tallest Building
August 28, 2023 by Dave Haynes
This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures …
Read more
UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign
August 23, 2023 by Dave Haynes
Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals …
Read more
Fuel Dispenser Manufacturer And Kiosk Software Firm Partner On Self-Ordering Option At Gas Station Pumps
August 23, 2023 by Dave Haynes
Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers …
Read more
India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk
August 18, 2023 by Dave Haynes
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …
Read more
UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting
August 17, 2023 by Dave Haynes
A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look …
Read more
AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums
August 15, 2023 by Dave Haynes
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …
Read more
GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix
August 10, 2023 by Dave Haynes
TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in …
Read more