Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens

September 7, 2023 by Dave Haynes

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …

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Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor

August 30, 2023 by Dave Haynes

The Los Angeles-based architectural lighting design studio and digital media company¬†StandardVision has been involved in digital OOH media via some large local LED displays, …

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Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK

August 29, 2023 by Dave Haynes

Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first …

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Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads

August 29, 2023 by Dave Haynes

We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …

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New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot

August 28, 2023 by Dave Haynes

The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …

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LG Ad Fills Full Height Of World’s Tallest Building

August 28, 2023 by Dave Haynes

This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures …

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UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign

August 23, 2023 by Dave Haynes

Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals …

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Fuel Dispenser Manufacturer And Kiosk Software Firm Partner On Self-Ordering Option At Gas Station Pumps

August 23, 2023 by Dave Haynes

Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers …

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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk

August 18, 2023 by Dave Haynes

Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …

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UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting

August 17, 2023 by Dave Haynes

A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look …

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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums

August 15, 2023 by Dave Haynes

This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …

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GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix

August 10, 2023 by Dave Haynes

TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in …

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