Sean McCaffrey On How GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers
May 3, 2023 by Dave Haynes
In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. …
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Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada
April 26, 2023 by Dave Haynes
The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the …
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Do Media Owners Need To Go All-In On Programmatic DOOH?
March 14, 2023 by Ben Abbatiello
Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can …
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Global DOOH Spending Up Almost 25% In 2022, Led By US: PQ Media
January 11, 2023 by Dave Haynes
The boutique media research firm PQ Media suggests global digital OOH media spending grew by almost 25% in 2022, most notably in the US …
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Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns
August 16, 2021 by Dave Haynes
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks …
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Open Source CMS Xibo Adds Digital OOH Ad Platform, Xibo Adspace
October 28, 2020 by Dave Haynes
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Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
November 25, 2019 by Dave Haynes
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can …
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Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens
November 13, 2019 by Dave Haynes
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that …
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Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
September 28, 2019 by Dave Haynes
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running …
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LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
September 25, 2019 by Dave Haynes
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks …
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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
September 5, 2019 by Dave Haynes
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …
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DPAA Release Speaker List For Annual NYC DOOH Summit
September 4, 2019 by Dave Haynes
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October …
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