ALL DIGITAL SIGNAGE, SOME SNARK
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a …
Read moreTying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in …
Read moreLinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for …
Read morePolish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 …
Read moreDPAA Release Speaker List For Annual NYC DOOH Summit
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter …
Read moreDigital Leading Best OOH Media Growth In US In 12 Years
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that …
I am in Orlando for InfoComm and sitting in on the one-day digital signage conference put on by the consulting company DisplaySearch. It’s well run, …
