digital out of home
Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do …
Read moreStartup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it …
Read moreStart-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens
Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a …
Read moreTying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in …
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Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for …
Read morePolish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
DPAA Release Speaker List For Annual NYC DOOH Summit
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 …
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Digital Leading Best OOH Media Growth In US In 12 Years
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter …
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Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that …
InfoComm DisplaySearch Conference: AM notes
I am in Orlando for InfoComm and sitting in on the one-day digital signage conference put on by the consulting company DisplaySearch. It’s well run, …