Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns
August 16, 2021 by Dave Haynes
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks …
Read more
Open Source CMS Xibo Adds Digital OOH Ad Platform, Xibo Adspace
October 28, 2020 by Dave Haynes
Read more
Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
November 25, 2019 by Dave Haynes
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can …
Read more
Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens
November 13, 2019 by Dave Haynes
The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that …
Read more
Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
September 28, 2019 by Dave Haynes
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running …
Read more
LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies
September 25, 2019 by Dave Haynes
From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks …
Read more
Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
September 5, 2019 by Dave Haynes
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement …
Read more
DPAA Release Speaker List For Annual NYC DOOH Summit
September 4, 2019 by Dave Haynes
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October …
Read more
Digital Leading Best OOH Media Growth In US In 12 Years
August 22, 2019 by Dave Haynes
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second …
Read more
Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices
August 8, 2019 by Dave Haynes
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company …
Read moreInfoComm DisplaySearch Conference: AM notes
June 14, 2011 by Dave Haynes
I am in Orlando for InfoComm and sitting in on the one-day digital signage conference put on by the consulting company DisplaySearch. It’s well …
Read more